7 people you need to follow on LinkedIn
If you want to build your personal brand on LinkedIn you need to strategize your content. Have a look at these leaders who've pulled it off expertly.
Jul 1, 2019 • 3 minute read
Updated on Jan 23, 2020 by Adam S.
Content Manager at Freelancer.com
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Leaders who've mastered the art of personal branding
LinkedIn has carved out its social media niche as the platform for business, and smart business leaders use it to build their personal brand. If you want to position yourself as a thought leader in your industry, follow these businesspeople who've managed to do just that.
Neil Patel
Who he is
Why you should follow him
Patel's LinkedIn isn't a lot of fresh content, but it is a handy place to find the freshest content from his blog at Neilpatel.com. He offers up marketing insight in the form of videos and written pieces, and often interacts with his audience. Patel's marketing insights and growth hacks are inspiring, and easy to implement.
Lisa Seacat Deluca
Who she is
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Why you should follow her
Deluca is incredibly active on LinkedIn, regularly posting links to interesting content. She also posts original articles on LinkedIn, with a recurring theme of the unique challenges faced by women in business, and particularly in the tech industry.
Her articles also delve into artificial intelligence, the Internet of Things and business intelligence. No matter what area of business you're interested in, you'll find content from Deluca to intrigue you.
Gary Vaynerchuk
Who he is
Why you should follow him
Vaynerchuk has one of the largest followings on LinkedIn, and it's no wonder given the sheer volume of high quality content he pumps out. Vaynerchuk offers entrepreneurial advice, business insight and even tips on how to start a podcast or raise confident kids. All of it is engaging, entertaining and unguarded.
Brené Brown
Who she is
Best-selling author, research professor and speaker Brené Brown has become globally recognized for her message of empathy and vulnerability. Her TED talk, "The Power of Vulnerability," has been viewed more than 35 million times.
Why you should follow her
Brown's regular LinkedIn articles focus on leadership, encouraging leaders to be empathetic and vulnerable. She addresses the importance of owning failures in the workplace, and showing compassion and transparency to employees. If your role includes leading people, Brown's work will encourage you to be the sort of leader who inspires them.
Dennis Williams II
Who he is
Why you should follow him
Williams regularly shares his marketing nous via LinkedIn articles. He writes insightfully about current events through the lens of marketing, prognosticates on social media trends and shares about the lack of diversity in the tech industry. Williams is always at the forefront of new developments in marketing, and is one of the voices shaping the future of the discipline.
Beth Comstock
Who she is
Why you should follow her
Comstock posts sporadic articles that offer great insight on work and innovation. But the real gold on her LinkedIn profile is her video series. Comstock sits down with business authors in her Change Makers Book Club series, and their conversations cover just about every business topic you can imagine.
Richard Branson
Who he is
Come on. You know who Richard Branson is.
Why you should follow him
The outspoken and flamboyant entrepreneur regularly posts articles on LinkedIn, and when a guy like Richard Branson posts something, it'd be wise to listen. His articles range from entrepreneurial philosophy to geopolitics to work-life balance.
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