Vansanity's Visual Identity
In this project, I focused on the psychology of colors, seeking to value their mission statement through the color blue, which refers to the security, strength and empathy used by companies that seek consistency, honesty and efficiency in their work. The human figure present in the composition of the logo is in a position that symbolizes freedom, lightness and independence, values strictly related to the essence of your company, as well as medicine and aesthetics in general. To firmly embed your company's visual identity in the minds of people, I embedded the letter V and the letter S into your logo, providing what is needed to remember the name and affix your brand. As required, I made the monochrome look, but I also attached two options for the bichromatic flat logo, which also contains the white color, which in color psychology means balance and honesty. The formats I've used on the icons and the logo are ideal for use on social networks, websites and mobile apps.
