Corporate ID Atlas

Contest Brief

Need to design a Corporate ID, business card and letterhead. The Company name is Atlas Global Industries or Investors (aka AGI)

Logo/Corporate ID
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Font for AGI/Atlas Global Industries - see typeset attached below. Besides the font, I like the embossed 3D font with lighting effects.

I don’t know if it has the potential to look tacky if actually printed on a business card or embossed with the 3D/lighting effects, so just an idea.

(Refer to Image A)

The corporate ID logo should incorporate Atlas, the titan of strength, endurance and astronomy. Please copy/use the Art Deco Designs attached below.


Image 1: Art Deco Mural with Atlas figures. Can be used to book end Corporate name Atlas Global Industries.

Mural drawings

(Refer to Image B)

Actual bronze relief from drawinfs
(Refer to Image C)

individual Atlas figures
(Refer to image D)

(refer to image E)

Image 3: Atlas figure in circular frame/border
(refer to image F)

Suggestions:

1. Use Single Atlas figure (not framed) and put next to (on left of) “Atlas Global Industries.” See Image 2 (you can also use Image 1 mural drawings)

2. Use the two symmetric Atlas figures together to bookend “AGI” or “Atlas Global Industries” on each side? (See Image 1) Perhaps this logo could also be embossed 3D in gold/bronze with variable lighting like the font?

3. Same as Suggestion 1 but you can render the Single Atlas figure in a circular border (see image 3)

When you are doing this, think elegant, classy, powerful and Art Deco. There is a risk of doing this in a tacky way given the individual atlas logos could be rendered in a tacky way (like in Image 3 attached).

Business card
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Double sided.

Back side should be logo/corporate ID only. Black Matt or white card with gold embossed Atlas logo as above?

Front side. Keep a simple format. Atlas Global Industries centred on the top. Name centred middle. Title Email address and phone number centred bottom.

Letterhead
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No need to reinvent the wheel. Copy the format below. Put the Atlas logo to the left - whether single Atlas unframed or single Atlas in circular frame/border

(refer to image G)

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