Design a Logo

Contest Brief

‘Ecurie Historica’ Brand Logo

Logo for Classic and Vintage automotive dealer (motorcar and motorcycle) and associated apparel
I require three logos’ in PSD, JPG and Vector EPS format for my new brand. Ecurie Historica is a modern twist on the traditional which feels familiar and relatable.

Brand Values: Trustworthy, clean, simple, stylish, enjoyable, vintage (slightly hipster) with excellent service.

Demographic: Between the ages of 30 and 55 both male and female

The logos are NOT to be specific for a car/motorcycle dealer and must be usable to front the business into any ‘Vintage motoring/lifestyle brand, product or service. Having said that recognisable motorcar/motorcycle parts feature in my examples.

The three logos are:

Mast Head: Landscape for use on top of websites and printed material – easy to read with a ‘hand written’ look. Very personal but not a signature. Can have an edge or box type detail. Will not change with time.

Crest Style: Timeless and traditional with a crest/picture/drawing and the brand name possible in a cleaner simpler font. For use on larger formats or more formal presentation. Ideally portray some history and age. My initials are ‘JR’, I like the idea of including them somehow. I was born in 1976.

Circular Logo: For stickers, T-shirts and general merchandise. Could be detail from the Crest. Should work as small as 40mm diameter. Will likely change with fashion so can be more current.

Colour Pallet:
Aston Martin Olive
Westfield Racing Green
Gulf Blue
Gulf Orange
Austin Healey Ice Blue
BMW Racing Tri Colour
Vintage Alfa Romeo Red
Flat Gold

Pallet is open to any similarly warm, interesting or ‘Speed’ related colours.

Please see my ‘mood board’ of other brand logos and colours I like.

Thank you for your interest.


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