Design Brief for established brand
- Status: Closed
- Prize: $110
- Entries Received: 13
Just need a basic design idea like the first entry. This should take you less than 30 min.
If you want to go to more trouble great. It may help your entry (but it may not also) so its up to you ...
Our brand has redesined our logos etc. attached is the existing company brochure and marketing brochure showing our old designs and how the logos were used.
Attached are our new logos and new style guides.
For DL’s brochures and office marketing material we still have a degree of lenience but I like the clean look idea.
Remax has opted for a clean look with the logo ideally suited to a white background.
I like this idea so want to set a standard that all future designs will be based off. Just thinking going back to more white minimal yet smart design overall with the new logos.
Thinking we need some sort of marketing style guide to move forward with all our designs in the future.
What I am after is a proposal based similar to the attached “brand identity” picture. no need for tshirts and pens but ideas of maybe letterhead, DL Brochures and that sort of thing. to get an idea of how you would incorprate the logos and the colours. Simple mockups will do and i will request more detail if i like ideas.
Don’t need to re-create the wheel. We have the Remax Logo and the Balloon. Its just how and where its presented to our local market to keep it consistent and gain recognition
Just need something to give it a noticeable uniqueness to make our marketing successful in our area.
Just wondering how we make a clean background not be boring. Also ensuring Remax logo stays on white background where possible
We are in real estate so need company brochures like mentioned earlier. DL's including sold flyers and other marketing. letterheads and brochures. (google real estate marketing
Main points to avoid …
Putting the remax logo in a white box on coloured background (can use white or black logo where required)
Spacing around both remax logo and balloon
Having white back ground but not being boring
We cant edit our signboards or newspaper advertising as per the style guides. Everything else is free reign but would be smart to take advantage of the international branding remax provides already. (feel free to google “remax” in Images to get ideas just note the NEW logo/font and the old)
Couple of ideas we have started using already. (and no one wins for straight copying our ideas) is we have a signboard (remax signboard sample attached) and an idea is to base all our marketing around the red white blue banner so it represents us when people see it (See DL Template attached). But would love for you to come up with a variation on that and a couple of other possible idea. Also attached is out letterhead so that might be another idea to base it on. lastly I think our last DL we had designed had the red and blue in light strip top and bottom (as opposed to the thick one) similar to our business cards (see attached.)
Either something similar to the above 3 or a mix of all. or something completely different and fresh but still clean and within brand guidelines. I know the creative type love to have a little free reign so just give something simple a go. As i think clean and simple is going to be the way to go but i am open for options an ideas.
s.s. VERY IMPORTANT - I am after a style guide to base all future designs we do on not full designs of every item now. I have given 3 options and want variations on them not copies.