Find a brandname for a new legal / finance / HR service
- Status: Closed
- Prize: €123
- Entries Received: 310
- Winner: karendonald
Please read also Update 1 - 5 on the public board, thanks
We are looking for a brandname which works in any kind of text, e.g. "Our innovative service XXX will help you to focus on your core business."
- Great if you consider Spanish, but please focus on English first. It really has to work in English for everyone (also non native speakers, so it shouldn't be too complicated) and then, as a plus it would be great if it worked also in Spanish or even German, but that's no essential requirement.
- We have received many suggestions using the word "LEGAL", but we won't be able to use brandnames that do not refer to FINANCE or TAX and HR as well or at least allow the interpretation that it refers NOT ONLY to LEGAL. This is probably the most difficult part ... which is why we need your creativity ;-)
- The brandname should also inspire to associate the service immediately with the fields of business / business administration (or not point to other industries). We substitute the supporting functions of a company so our clients can focus on their core business and not loose time with administration.
We're a group of young lawyers and tax advisors. Our clients are small and medium sized companies from all over the world, doing business in Germany. We provide classical external LEGAL-, FINANCE/TAX- and HR-services since a couple of years. We are now offering a new service: We assume the function of previously internal LEGAL- and/or FINANCE- and/or HR-DEPARTMENTS. This service is mainly interesting for startups or German subsidiaries of international companies, which are permanently (or yet) too small, to assume those functions internally. So we are providing the department-function as an outsourced service. As a part of the service our clients do not only have access to their own CLO, CFO or CHRO (our own lawyers, tax-advisors or hr-specialists who assume this function). They also have access to a whole DEPARTMENT, where all the relevant work (e.g. accounting, contract-drafting, payroll-preparation or recruitment) gets done quickly by our own employees in a scalable manner and permanent availability. When we need specialists for complex matters we contract them externally, just as a legal department or an inhouse counsel would do. For big volumes of work we contract large scale providers or use legal tech systems, reducing the cost for our clients and controlling just the results (outsourcing). We also help our clients to contract and train their own staff in order to take care of certain tasks internally (insourcing) if this is the smartest solution in the long run. So the expression "SOURCING" is quite relevant for the whole service (but no need to use it in the brand name). Some of the advantages of the service are that our clients can focus on their core business having a very professional administration of their legal, finance and hr-issues at the same time. We usually have access to the systems of our clients, form part of their team and are also involved in their strategic planning. So we can assure compliance, control risks and help to identify and take advantage of opportunities according to the business goals from the first day. All of this is much cheaper as if the client would try to build up this infrastructure internally. They have access to methods, technologies and specialists at conditions that usually apply only to large departments of bigger companies.
We need a brandname for this service, so that clients understand we offer something new and innovative, not just classical legal or tax services.
“Karen helped us to develop a new brand for our law and tax firm during a contest. She was the first to send us some very well thougt and creative proposals and actually it was this first proposal we chose as a winner after several hundred suggestions from many other freelancers. Karen was also quick in providing alternative and also very usefull and well rated suggestions when requested. We can always recommend her services. ”