Find a brandname for a new legal / finance / HR service

  • Status: Closed
  • Prize: €123
  • Entries Received: 310
  • Winner: karendonald

Contest Brief

Please read also Update 1 - 5 on the public board, thanks

Older Update:
We are looking for a brandname which works in any kind of text, e.g. "Our innovative service XXX will help you to focus on your core business."
- Great if you consider Spanish, but please focus on English first. It really has to work in English for everyone (also non native speakers, so it shouldn't be too complicated) and then, as a plus it would be great if it worked also in Spanish or even German, but that's no essential requirement.
- We have received many suggestions using the word "LEGAL", but we won't be able to use brandnames that do not refer to FINANCE or TAX and HR as well or at least allow the interpretation that it refers NOT ONLY to LEGAL. This is probably the most difficult part ... which is why we need your creativity ;-)
- The brandname should also inspire to associate the service immediately with the fields of business / business administration (or not point to other industries). We substitute the supporting functions of a company so our clients can focus on their core business and not loose time with administration.

Initial contest:
We're a group of young lawyers and tax advisors. Our clients are small and medium sized companies from all over the world, doing business in Germany. We provide classical external LEGAL-, FINANCE/TAX- and HR-services since a couple of years. We are now offering a new service: We assume the function of previously internal LEGAL- and/or FINANCE- and/or HR-DEPARTMENTS. This service is mainly interesting for startups or German subsidiaries of international companies, which are permanently (or yet) too small, to assume those functions internally. So we are providing the department-function as an outsourced service. As a part of the service our clients do not only have access to their own CLO, CFO or CHRO (our own lawyers, tax-advisors or hr-specialists who assume this function). They also have access to a whole DEPARTMENT, where all the relevant work (e.g. accounting, contract-drafting, payroll-preparation or recruitment) gets done quickly by our own employees in a scalable manner and permanent availability. When we need specialists for complex matters we contract them externally, just as a legal department or an inhouse counsel would do. For big volumes of work we contract large scale providers or use legal tech systems, reducing the cost for our clients and controlling just the results (outsourcing). We also help our clients to contract and train their own staff in order to take care of certain tasks internally (insourcing) if this is the smartest solution in the long run. So the expression "SOURCING" is quite relevant for the whole service (but no need to use it in the brand name). Some of the advantages of the service are that our clients can focus on their core business having a very professional administration of their legal, finance and hr-issues at the same time. We usually have access to the systems of our clients, form part of their team and are also involved in their strategic planning. So we can assure compliance, control risks and help to identify and take advantage of opportunities according to the business goals from the first day. All of this is much cheaper as if the client would try to build up this infrastructure internally. They have access to methods, technologies and specialists at conditions that usually apply only to large departments of bigger companies.
We need a brandname for this service, so that clients understand we offer something new and innovative, not just classical legal or tax services.

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Employer Feedback

“Karen helped us to develop a new brand for our law and tax firm during a contest. She was the first to send us some very well thougt and creative proposals and actually it was this first proposal we chose as a winner after several hundred suggestions from many other freelancers. Karen was also quick in providing alternative and also very usefull and well rated suggestions when requested. We can always recommend her services. ”

Profile image taxservice, Germany.

Top entries from this contest

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Public Clarification Board

  • taxservice
    Contest Holder
    • 9 months ago

    Dear all, first of all THANK YOU VERY MUCH, I'm really impressed by your work and effort! It will be hard for me to pick a winner, but I will review it with some colleagues and friends and post my decision latest next week. Thanks again!

    • 9 months ago
    1. cristacebu
      cristacebu
      • 9 months ago

      Thank you, It was amazing working for you and best wishes on selecting the brandname that suits your company best.

      • 9 months ago
  • tburns66k1
    tburns66k1
    • 9 months ago

    I'm new to this site, and disappointed that there was no notification that the contest was closed on the site or contest page. I wish the Contest Holder would consider extending the contest so I can upload my entry.

    • 9 months ago
    1. taxservice
      Contest Holder
      • 9 months ago

      Sorry, on my site it was always displayed on the top. Already extended it once ...

      • 9 months ago
  • kalavam
    kalavam
    • 9 months ago

    i wish to upload my entry .But not taking .Proposed names are
    Consortium/ Syndicate/Conglomerate/ Confederation

    • 9 months ago
    1. taxservice
      Contest Holder
      • 9 months ago

      Thanks, too late, but would have been a two star for me.

      • 9 months ago
  • AxelEagle
    AxelEagle
    • 9 months ago

    I added a bunch of new ideas in the comment section of my entry, #107 , if you haven´t seen that already.

    • 9 months ago
    1. taxservice
      Contest Holder
      • 9 months ago

      Thanks

      • 9 months ago
  • tota999
    tota999
    • 10 months ago

    Your contest ends here ....... #265 ....... Please Rate :)

    • 10 months ago
  • taxservice
    Contest Holder
    • 10 months ago

    Update N° 5:
    We also think that we should not use the term “FINANCE” or “FIN” for the brand because this sounds to us like banking services or some kind of financial investment advice. Also, it pushes the importance of our legal and hr-services too much in the background.
    We would prefer it the brand gave an immediate idea of what our service is about, instead of using phantasy names. We are not selling a lifestyle product and our potential clients have very little time to read. So the brand shouldn’t leave open questions but be very clear instead.
    Thanks to all of you!

    • 10 months ago
    1. stilldrift
      stilldrift
      • 10 months ago

      Please check entry #255

      • 10 months ago
  • taxservice
    Contest Holder
    • 10 months ago

    UPDATE N° 4:
    We apply those three sourcing strategies INDIVIDUALLY depending on the required quality, speed and cost of the service. The use of each strategy is completely flexible and can change over time. E.g. we may start doing something externally and later on it’s insourced to the clients company. The adequate sourcing and bringing it all together to a 360° control and compliance at a moderate cost is our core expertise.

    - Our services are available “24/365” (but please to not use this term in the brand) and scalable if the clients company grows or shrinks in size.
    The new brand will basically be used on our website as a headline and with a description like “Our innovative service XXX will help you to focus on your core business”. So we rather would not use the terms “innovation” or “service” as part of the brand, as we will use those terms in the texts of the site and our blog already.

    • 10 months ago
  • taxservice
    Contest Holder
    • 10 months ago

    UPDATE N° 3:
    2. Some other tasks could be INSOURCED to our clients own employees, e.g. drafting simple contracts (LEGAL), do the accounting (FINANCE) and searching for new employees (HR). In this example we would just instruct the internal employees, control their work and report to the CEO, while we would assume of course the responsibility for all results.
    3. Finally, some other task can be outsourced to THIRD PARTIES, e.g. a complex law-suit could be outsourced to a highly specialized law-firm (LEGAL) or the paychecks for a high number of employees could be outsourced to a cheap large scale provider or even an internet-platform that provides such services. We just would take care of the sourcing / communication with the third party and corresponding quality control.

    • 10 months ago
  • taxservice
    Contest Holder
    • 10 months ago

    UPDATE N° 2:
    - Our service requires a high level of trust and permanent communication with the CEO and / or shareholders of a company. Which means we are providing very individual high-end services, not an easy to switch commodity service. Relationships to our clients have been built up over years.
    - For the everyday workload inside of each department (not management) we apply our “sourcing strategy” (you could call it also “business process outsourcing”)
    1. We take care of some tasks by ourselves, e.g. we could negotiate complex contracts and set up the compliance management for our clients (LEGAL), do the year-end closing and taxes (FINANCE) and take care of the paychecks administration (HR). So those tasks would be OUTSOURCED to us and our employees.

    • 10 months ago
  • taxservice
    Contest Holder
    • 10 months ago

    UPDATE N° 1:
    Dear all,
    we have now increased the guaranteed contest prize to 123 EUR (which is around 150 US Dollars). We have collected already some good suggestions, but before choosing the winner we hope that even MORE participants will come up with completely NEW creative ideas.

    Some clarifications for your inspiration:

    - We provide our services geographically in Germany (or over the Internet) to companies from all over the world doing business in Germany. Our working languages are English, Spanish and German.
    - Our expertise is to take care of LEGAL, HR and FINANCE departments, like an internal CLO, CHRO or CFO and their corresponding employees would do.
    - The strategy for each department is designed by us and aligned with our clients business goals.
    - The everyday management of each department is also done by us, this can never be out- or insourced. Planning and managing is the core or our service.

    • 10 months ago
  • ataasaid
    ataasaid
    • 10 months ago

    Kindly Check #173 #179

    • 10 months ago
  • karendonald
    karendonald
    • 10 months ago

    Hello,
    I have updated my suggestion list based on the new requirements. Please take a look at entry #190 .

    • 10 months ago
  • keerthanashashi
    keerthanashashi
    • 10 months ago

    Hi, I provided a revised list based on feedback. Kindly review #151 ! Cheers

    • 10 months ago
  • cristacebu
    cristacebu
    • 10 months ago

    Hi Sir, I made some interesting name suggestions for you, if you may.. #153

    • 10 months ago
  • taxservice
    Contest Holder
    • 10 months ago

    Dear all, thanks for all your suggestions. For the last two days we would appreciate especially NEW creative ideas, without using the terms source or tri or pro or desk. We have may suggestions with those terms already. Maybe you try to think more of the people who provide the service or other terms that embrace our activities or the results we give. Thanks a lot, I will continue rating in some hours.

    • 10 months ago
    1. stilldrift
      stilldrift
      • 10 months ago

      Please check entry #136

      • 10 months ago
    2. cziner
      cziner
      • 10 months ago

      Sir, did you check #130 ?

      • 10 months ago
  • hashiqsyed
    hashiqsyed
    • 10 months ago

    Hi. Kindly review entry #115, Thank you.

    • 10 months ago
  • jrw2dad
    jrw2dad
    • 10 months ago

    Guten Tag. Your feedback on #76 is greatly appreciated. I hope you find the submission of use to your endeavors.

    • 10 months ago
  • keerthanashashi
    keerthanashashi
    • 10 months ago

    Hi! Do go through #61 ! Will edit and revise soon, appreciate feedback!

    • 10 months ago
  • stilldrift
    stilldrift
    • 10 months ago

    Please check entry #63

    • 10 months ago
  • TheGuyver2040
    TheGuyver2040
    • 10 months ago

    Contest Holder,

    Check out the links below, if you haven’t already:

    https://www.freelancer.com/support/Contest/how-to-rate-comment-on-and-reject-contest-entries

    https://www.freelancer.com/support/Contest/awarding-the-contest-prize

    https://www.freelancer.com/support/Contest/how-the-contest-handover-works

    • 10 months ago
  • keerthanashashi
    keerthanashashi
    • 10 months ago

    Hi! Do go through #61 ! Will edit and revise soon, appreciate feedback!

    • 10 months ago
  • Niroj123
    Niroj123
    • 10 months ago

    #guaranteed please

    • 10 months ago
    1. taxservice
      Contest Holder
      • 10 months ago

      It's guaranteed now!

      • 10 months ago
    2. Niroj123
      Niroj123
      • 10 months ago

      Thanks.

      • 10 months ago
  • stilldrift
    stilldrift
    • 10 months ago

    #guaranteed

    • 10 months ago
    1. taxservice
      Contest Holder
      • 10 months ago

      It's guaranteed now!

      • 10 months ago
  • kawlaelsari
    kawlaelsari
    • 10 months ago

    #guaranteed #guaranteed

    • 10 months ago
    1. taxservice
      Contest Holder
      • 10 months ago

      It's guaranteed now!

      • 10 months ago
  • alexvilleradic
    alexvilleradic
    • 10 months ago

    #guaranteed please

    • 10 months ago
    1. taxservice
      Contest Holder
      • 10 months ago

      It's guaranteed now!

      • 10 months ago
  • alexvilleradic
    alexvilleradic
    • 10 months ago

    Hello CH, please rate / comment entries, that would help, thank you.

    • 10 months ago
    1. taxservice
      Contest Holder
      • 10 months ago

      I commented everything till Saturday and will continue now. Didn't understand the rating but will do now, thanks!

      • 10 months ago
  • edinsonreyes
    edinsonreyes
    • 10 months ago

    Hello! I just sent you my two proposals #20 and #21 . I hope you like them. Greetings.

    • 10 months ago

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