Logo Design for an Elastic Shoelaces Brand – Boss Laces

  • Status: Closed
  • Prize: $150
  • Entries Received: 389
  • Winner: moro2707

Contest Brief

We’re looking to get a logo designed for an elastic shoelaces brand we’re starting, which is Boss Laces (BossLaces.com). The key selling point / unique selling proposition is that we create elastic laces that you don’t ever need to tie, converting any pair of shoes into slip-ons.

Unlike most elastic shoelace companies out there who target sport-enthusiasts, we focus on creating a premium elastic shoelace that works for dress shoes, casual shoes/sneakers, and are to be worn by style-conscious professionals who rather not waste time tying and retying their shoelaces throughout the day. We offer a once and done solution to tying your shoelaces, whether on dress shoes, or on your day-to-day shoes.

The logo type that I am looking for is black and white, and is the name of the brand “Boss Laces” without any images or icons. Examples of the types of designs I have in mind can be found here:
https://speckyboy.com/50-simplistic-minimal-and-inspirational-fashion-labels/

You can find examples of the type of shoelaces that we are offering here:
- Dress Shoes: https://www.amazon.com/INMAKER-Dress-Laces-Oxford-Shoelaces/dp/B01LN0RBWA/ref=sr_1_5?ie=UTF8&qid=1534686393&sr=8-5&keywords=elastic+dress+shoe+laces

- Dress Shoes: https://www.amazon.com/Elastic-Business-Leather-Silicone-leather/dp/B01KJ9258Q/ref=sr_1_6?ie=UTF8&qid=1534686393&sr=8-6&keywords=elastic+dress+shoe+laces

- Sneakers/Casual Shoes: https://www.amazon.com/INMAKER-Shoelaces-Adults-Elastic-Sneakers/dp/B07CQJJ9QS/ref=pd_sbs_200_2?_encoding=UTF8&pd_rd_i=B07CQJJ9QS&pd_rd_r=EZ5MXW82PHZKKS0EK28S&pd_rd_w=yvMt5&pd_rd_wg=O6pmE&refRID=EZ5MXW82PHZKKS0EK28S

- Sneakers/Casual Shoes: https://www.amazon.com/HOMAR-Tie-Shoelaces-Kids-Adults/dp/B07CSKYM15/ref=pd_lpo_vtph_121_bs_img_1?_encoding=UTF8&refRID=PFZT2CMQJQ3P73RVA722

For the designer that produces the logo we move forward with, we’d like to keep in touch to work together on other branding work in the future.

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