Marketing Slogan/Campaign Ideas

  • Status: Pending
  • Prize: $50
  • Entries Received: 19

Contest Brief

We need your creative writing assistance! We are an sports education provider re-launching our Fitness Certificates and Diploma in Sports Development courses.

We would like you to develop the key marketing messages to be used across the website and social media.

We have two target audiences, please see the attached personas for more information.

Please develop key messaging for each of the personas:

FITNESS CERTIFICATE - Health & Fitness Harry

An example of key messaging might be

- Start your dream career in fitness
- Your future in fitness starts right here. Right now.

Our (bad) website [url removed, login to view]
Competitor website with further information about the courses [url removed, login to view] or [url removed, login to view]

DIPLOMA COURSE - ATAR Adam or Alyse

An example of key messaging might be

- Don't be defined by a score
- Combine your passion for sport with further study

Our (bad) website [url removed, login to view]
Competitor website with further info [url removed, login to view]

The idea of this job is for you to submit as many key messages as your creative brain can come up with and we will determine what is the most appropriate!! You can send through the key messages in dot point or larger sentences/paragraphs - whichever you prefer.

The tone of voice is aspirational and inspirational yet professional.

Our main competitive advantages are:

- Our relationship with over 45 leading national sport, community and recreation industry partners. Students have access to these organisations during their study. These are the largest sporting organisations in Australia.
- Direct pathways into university upon completion of the Diploma (note, Diploma only)

This is an urgent job, looking for a quick turn around.

Once the key messages have been approved we will need 3 x website landing pages written. This will be a separate job.

Thanks in advance.

Personas doc link [url removed, login to view]

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Public Clarification Board

  • ManjiriKh
    ManjiriKh
    • 1 week ago

    Thank you for the rating!

    • 1 week ago
  • MEPartnership
    MEPartnership
    • 1 week ago

    Please Rate #19

    • 1 week ago
  • Laowaiman2009
    Laowaiman2009
    • 2 weeks ago

    Slogans using winning attributes (certificate course):

    Make your dream career in fitness a reality!

    We need your talent, passion, and energy! Launch your fitness career with SEDA!
    Bring your energy and passion to the playing field and launch your fitness career with SEDA!

    Your dynamic, exciting professional fitness career starts with SEDA!

    • 2 weeks ago
  • Laowaiman2009
    Laowaiman2009
    • 2 weeks ago

    Slogans (diploma course):

    Why settle for school when sports is your passion?

    A dynamic and exciting experience, our diploma program is all about your passion -- sports!

    Say goodbye to textbooks and hello to a dynamic, hands-on sports education.

    Love sports and itching for hands-on knowledge? Our diploma course is your answer.

    Take your passion for sports to the next level of theory and practice with an SEDA diploma.

    Leave the predictable classroom behind for an exciting, dynamic sports education.

    Join our exciting, dynamic diploma program and gain experience in the sports industry!

    • 2 weeks ago
  • Laowaiman2009
    Laowaiman2009
    • 2 weeks ago

    Dear Contest Holder -- I didn't find your contest in time to submit but wanted to show you these slogans anyway. Slogans using typical physical action verbs (certificate course):

    Make the leap to your fitness career today!
    Get a running start to your fitness career!
    Launch your dream career in fitness with SEDA!
    Reach out for your dream career in fitness.
    Race toward your dream career in fitness.

    • 2 weeks ago
  • daniellerecina
    daniellerecina
    • 2 weeks ago

    Hi! Please rate entry #15. Thanks!

    • 2 weeks ago

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