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    2,000 marketing content creator freelancer jobs found, pricing in USD

    I need a creative and seasoned Graphics Designer who can create visually compelling social media posts focusing on branding assets. This project does not pertain to a specific social platform -- experience in designing content for Facebook, Instagram, and Twitter will be beneficial. The ideal candidate should have: - Expertise in creating high-quality branding assets - Strong visual design skills - Experience in social media content design When applying, please include samples of past work focusing on branding assets in different social media contexts. Impress me with your portfolio, as this will be a major determinant in my decision.

    $67 (Avg Bid)
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    2 bids

    I need a creative and seasoned Graphics Designer who can create visually compelling social media posts focusing on branding assets. This project does not pertain to a specific social platform -- experience in designing content for Facebook, Instagram, and Twitter will be beneficial. The ideal candidate should have: - Expertise in creating high-quality branding assets - Strong visual design skills - Experience in social media content design When applying, please include samples of past work focusing on branding assets in different social media contexts. Impress me with your portfolio, as this will be a major determinant in my decision.

    $9 (Avg Bid)
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    4 bids

    ...social media expert /graphics designer / video editor, who can manage our brand's accounts on Facebook, Youtube and Instagram, creating and posting engaging informational content and interactive posts, along with captivating video shorts. The primary goal of our social media presence is to increase followers of our content and drive traffic to our website. - Skills and Experience - Proven experience in social media management. - Skills in creating informational and interactive content - Good ability to graphically design content - Able to edit/create engaging video shorts with captions, leveraging existing long content videos. - Good understanding of branding - Excellent creative, communication, and writing skills This will be ...

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    I'm currently testing the project listing system and would like to invite freelancers to share their past work for my virtual project. The goal of this project is to gather an understanding of how freelancers present their previous work. You can apply by simply sharing your past projects.

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    I'm looking for someone who can help me to send an email introducing my profile to 100,000 email addresses. Key Project Details: - **Purpose**: The emails are intended for a marketing campaign. - **Target Audience**: The email content should be geared towards the general public. - **Email Content**: I'm looking for a text-based email, so no need for graphic design or video embedding. Ideal Skills: - Proficiency in email marketing tools and best practices. - Ability to manage a large email list. - Excellent copywriting skills to ensure a compelling email. - Experience with email campaigns aimed at general audiences would be a plus. Feel free to share any relevant experience or ideas you have. Looking forward to hearing from you.

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    I'm seeking a skilled editor for a long-term position for multiple projects with my content agency, primarily serving health and fitness coaches & my own personal brand. I run a short-format content agency that edits videos for coaches. Videos will be primarily talking head videos. The videos are up-to 60 seconds long and I expect you to edit subtitles, b-roll, stock footage, dynamic motion/graphics and make the video in general: entertaining and highly engaging. I am looking for a person that can be my full time editor for the next 6-12 months with the possibility of consistent pay-raises when the agency experiences growth. You will be paid 8USD for every video-edit. Paid on a per video basis (not hourly) The process is super streamlined! All videos are tai...

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    newsletter design creator PDF 6 days left
    VERIFIED

    I am looking for a skilled professional who can create engaging, visually appealing newsletters for my company's marketing and promotional activities. I have all contents on an existing theme but need a new theme contents all in word doc. someone creative - The target audience are industry professionals, so the content should be tailored to their needs and interests. - The newsletter will be sent out quarterly, so it's important to be able to work in a timely manner and meet deadlines consistently. Ideal skills for this project include: - Proficiency in newsletter design and layout - Strong organizational and time-management skills. Please include samples of your previous work when applying. MY BuGET is max $20 AUD dont ask me more thanks or dont BID

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    Copy and paste content into figma template and build out pages for a new website. Change colours and font to match colours in branding Template: 8 Pages - Landing Page - Services Overview - 5 Service Pages - Contact Us Page

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    I'm in need of a dedicated virtual assistant who can help me with content creation for my WordPress blog. Key responsibilities would include writing appealing blog posts ranging between 500 to 1000 words. Key Requirements: * Excellent writing skills with the ability to engage audiences * Familiarity with WordPress and SEO best practices * Proactive, able to work independently and meet deadlines * Prior experience in blog post content creation is a plus * Firm grasp of the English language This role is not just about writing - it's about creating compelling content that resonates with our readers and adheres to our brand voice and style.

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    I'm in need of a professional with exceptional skills in marketing books specifically on Amazon. Requirements: - Expertise in establishing and managing an Author Page on Amazon. This is a crucial part of my marketing strategy. - Prior experience marketing books. Ideally, you'll understand the specific nuances of promoting written works on online platforms. - The ability to work independently. This project requires someone who can take the reins and lead marketing efforts. Looking forward to getting my books into the hands of eager readers with your help!

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    ...experienced marketing expert to help generate leads and conversions for my business. The target audience for this campaign will be other businesses and government organisations, not individual consumers. To accomplish this, we'll be using email marketing and telemarketing as our primary channel, so you should have a strong background in this area. Additionally, I'm looking for someone who: - Has a successful track record in B2B lead generation - Has a deep understanding of email marketing and telemarketing for best practices for businesses - Is able to implement creative strategies to boost customer engagement and response rates - Can provide reports and insights into the campaign's performance This is an exciting opportunity to drive meaningful, ...

    $10 - $16 / hr
    Featured Sealed
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    11 bids
    Java 17 .jar File Creator 6 days left
    VERIFIED

    I'm looking for a professional who can make a .jar file in Java 17 for me. It is intended to be a software product which I want to package and distribute. Here are the specifics: - Purpose: The main goal of this project is to create a .jar file that is user-friendly and easy to use for anyone who downloads it. - Platform: The .jar file should be compatible specifically with Windows operating systems. It should be tested and guaranteed to run smoothly on those systems. You should have: - Proficient in Java 17 and Eclipse. - Prior experience in creating .jar files for software products. - A good understanding of user experience and interface design to ensure the .jar file's usability. I'm open to suggestions on how to improve this project. Your creativity and expertise are...

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    ...various aspects of my marketing strategy. Primarily, I need help with social media management, email marketing, and content creation. Key Aspects: - Social Media Management: Currently, I use Facebook, Instagram, and TikTok as my primary social platforms. I need help with managing these accounts effectively. This includes posting engaging content, responding to comments, growing my follower base, and increasing my reach. - Email Marketing: My main goal for email marketing is to increase sales. The candidate should have a strong understanding of email marketing best practices. This includes crafting engaging email campaigns, segmenting my audience, and analyzing email performance. - Content Creation: This role also involves creati...

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    ...a versatile writer for my blog. I specifically need someone who can create engaging, in-depth content on a variety of topics, including Technology, Health, Life Coaching, and Education. The ideal candidate should be able to cover these subjects in a way that's both informative and compelling. Key requirements and responsibilities: - Crafting 750-1000 word blog posts on a regular basis (frequency not yet confirmed) - Researching and keeping up-to-date with the latest trends and developments in the specified topics - Ensuring all content is original and not AI generated - Writing in a style that's accessible and engaging for a broad audience Ideally, you should have: - Proven experience in content writing, particularly blogs - Knowledge or background in ...

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    I’ve developed a marketing deck for my Pokerrito brand. We’ve rebranded ourselves as Stickbug and I need to rebrand the deck to replace logos, Pokerrito, and one image with Stickbug. Please see attached original deck, deck with my notes, Stickbug logo and Stickbug store image to replace Pokerrito store image.

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    I am in need of a proficient WordPress developer who can carry out effective content management for my website. Specifically, my website primarily features written blog posts. Your primary tasks would include: - Managing less than 10 pages or blog posts on a regular basis. - Updating the blog posts as necessary to create dynamic and attractive content. Ideal Skills and Experience: - In-depth understanding of WordPress and content management. - Proven experience working with written blog content management. - Exceptional attention to detail, ensuring cohesiveness and effectiveness in content presentation. - Excellent time management skills to ensure regular updates. This project center around content management, with keenness on frequency an...

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    I'm looking for a proficie...creating Chrome extensions for social media platforms. The main requirement is to generate tailored content for Instagram. - You should create a Chrome extension with the following features: - Template-based content generation: It should support text templates and also have the capability to overlay different texts over one video. - Text overlays: This feature is to add text over images or videos. - Mass production/download: This tool should generate content in bulk and allow for mass downloads. The ideal candidate for this project would have a strong command over JavaScript (for Chrome extension development) and experience dealing with various social media APIs. A strong understanding of content creation processes for soc...

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    ...potential customers search for services like fire mitigation, land clearing, driveway/road building, and excavation, I'd like my company to be prominently displayed. Key Requirements: - Implementing marketing strategies on Facebook and Google, and driving traffic to my website - Focusing on generating leads as the primary goal - Leveraging before and after project photos for audience engagement Ideal Skills: - Proven track record in social media marketing, specifically lead generation - Strong understanding of Facebook and Google advertising platforms - Ability to curate and present engaging content, specifically before and after project photos - Familiarity with the field of fire mitigation, land clearing, driveway/road building, and excavation would be an ...

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    ...writer located within Canada! The grant writer will be responsible for locating, researching, and applying for potential funding opportunities in order to ensure successful grant approvals. The Grant Writer MUST be Canadian or have the expertise and experience with the Canadian government, ideally living in Canada and speaks and writes English Fluently. They MUST specialize in IT/digital marketing/ ecommerce/employee hiring grants They MUST have a proven strong track record of total grants submitted vs approvals in the last year within Canada. They are responsible for finding funding opportunities for our organization and writing polished proposals to earn Ontario & Federal government grant money. The Grant Writer will identify, define and develop funding sources to su...

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    I am seeking a talented video ad creator to help promote a specific luxury car model, with a key focus on portraying its comfort and high-end traits. This video ad aims to target business professionals who are in the market for luxurious rides. Key Details: - The video must creatively emphasize the luxury and comfort the car offers, showing it as an appealing choice for business professionals. - The storyline, graphics, and aesthetics should all contribute to an elegant, luxurious ambiance that reflects the quality and comfort of this car model. Ideal Skills: - Experience in creating high-quality video advertisements, especially for luxury items - Ability to curate a video ad that communicates luxury and comfort - Knowledge of the luxury car industry and its target customers ...

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    I am seeking a talented video ad creator to help promote a specific luxury car model, with a key focus on portraying its comfort and high-end traits. This video ad aims to target business professionals who are in the market for luxurious rides. Key Details: - The video must creatively emphasize the luxury and comfort the car offers, showing it as an appealing choice for business professionals. - The storyline, graphics, and aesthetics should all contribute to an elegant, luxurious ambiance that reflects the quality and comfort of this car model. Ideal Skills: - Experience in creating high-quality video advertisements, especially for luxury items - Ability to curate a video ad that communicates luxury and comfort - Knowledge of the luxury car industry and its target customers ...

    $311 - $933
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    Logo designer 6 days left

    ...seeking a talented and creative logo designer to join our team. As a logo designer, you will be responsible for conceptualizing and creating unique, memorable, and visually appealing logos that effectively represent our brand identity. You will collaborate with our marketing team to understand our brand values, target audience, and design requirements. If you have a passion for design and can translate concepts into compelling visual representations, we would love to hear from you. Key Responsibilities: -Collaborate with the marketing team to understand brand requirements and design objectives. -Conceptualize and develop innovative logo designs that align with brand identity and target audience. -Present design concepts and iterate based on feedback from stakeholders. ...

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    ...Need content posted and engagement for sure. The is a wide range in our demographics. Mostly being mushroom-friendly audience. Key aspects of the project include: - Crafting engaging content: You should be able to create compelling, relevant and shareable content that aligns with my theme of inspirational quotes. - Boosting website traffic: Your strategies should be geared towards increasing the number of visitors to my website. - Understanding target audience: A good understanding of middle-aged adult demographics is necessary. You should be able to tailor content to suit this age group. Ideal skills and experience for the job: - Proven track record in growing Instagram accounts and driving website traffic through social media. - Proficiency in creating ...

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    ...Requirements: - Website: The most important e-commerce features I'm looking for are a detailed product catalog, seamless shopping cart and checkout, and a customer review section. - Social Media Marketing: I need someone who's proficient in using social media as a marketing tool. This includes creating engaging content, managing ad campaigns and understanding analytics. Ideal Skills and Experience: - Proven experience in building e-commerce websites with a focus on the features mentioned above. - Solid understanding of e-commerce UI/UX principles. - A track record of successful social media marketing campaigns for e-commerce businesses. - Proficiency with platforms like Shopify, WooCommerce, or Magento (experience with more than one is a plus). - ...

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    I am seeking a talented freelance 3D home designer to assist with visualizing the renovation of our basement space. Our goal is to transform this area into a functional and aesthetically pleasing living space. The selected freelancer will work closely with our team to understand our vision and translate it into detailed 3D renderings. Responsibilities: Create detailed 3D models and renderings of the basement space, including layout, furniture placement, and decor elements. Provide multiple design options for consideration, incorporating feedback and revisions as needed. Ensure that the designs meet both functional and aesthetic requirements. Deliver high-quality 3D renderings within the agreed-upon timeline. Basement layout is attached in the files.

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    I'm looking for a skilled Facebook marketer to help promote my digital products to professionals and businesses. Key Tasks: - **Increasing...with our brand into potential customers. - **Driving Sales**: Ultimately, the end goal of this campaign is to drive sales for my digital products. Experience in crafting compelling sales copy and executing direct response marketing on Facebook is a must. Ideal Skills: - Proven track record in Facebook marketing for digital products - Understanding of B2B marketing and lead generation on social media - Strong copywriting and ad creation skills - Ability to analyze campaign performance data and optimize for better results This is a great opportunity for a Facebook marketing expert to make a tangible impact on the sa...

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    ...ready to switch to the live domain. Before or after site Domain is switched to Live Domain. We need to have the following changes/updates done Responsibilities: 1. SEO Optimization: • Implement advanced SEO techniques using Rank Math SEO (Paid) to optimize product descriptions, schema markup, and on-page content for improved search engine visibility. • Utilize Linkwhisper (Paid) to strategically optimize internal linking structure and enhance topical authority for blog posts, ensuring content is displayed in a topical authority format on the blog page. • Monitor and analyze SEO performance metrics, making data-driven decisions to improve organic search rankings and traffic. 2. Plugin Management: • Audit existing plugins to identify redundant or outdate...

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    Urgent Sealed
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    I'm just starting to create a digital marketing business and I'm seeking a pricing strategist who can help me make sense of some critical elements. I need assistance in determining a sound pricing strategy, setting appropriate initial prices, and conducting a thorough analysis of competitors' prices. Additionally, I'm at a point in my business where I haven't yet defined my customer segments. Key services required include: • Formulating a pricing strategy for my digital services. • Setting the initial pricing for these services. • Analyzing and making recommendations based on competitors' prices. • Guidance on customer segment definition for optimal pricing. I currently make use of various pricing methods including cost-plus, val...

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    I am seeking an experienced Sales, Advertising and Marketing Associate who specializes in lead generation, B2B sales, follow-ups, and social media marketing. You will be focusing predominantly on the local market to drive our customer base and sales. Skills you need for success: - Proven lead generation and prospecting experience - Proficiency in handling and closing sales calls - Strong understanding of the local market and potential clients - Social media marketing expertise - Proficient with social media management tools If you have a track record of creating measurable improvement in sales outcomes and a passion for connecting with local audiences, this is a golden opportunity. Note: Should be living in Edmonton, AB as there is travel required to local business...

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    I need a fully bilingual professional (I will interview in English) to do some tasks for my agency such as: PR Outreach Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Wordpress And others You must be a fast learner, attentive, curious, with great writing skills. Looking for someone that pays attention and doesn’t keep making the same mistakes. This job will start part-time as a test period, after that it will be full-time. Payment for part-time during trial period: Fee: 250 USD Performance bonus: 50 USD Results bonus: 50 USD If your work complies with my quality requirements and you give more than asked, you’ll get performance and results bonuses each month. After a tw...

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    ...text animations and titles to enhance educational content - Ensuring the videos are concise and well-paced, as they should be up to 15 seconds in length - Collaborating with me to understand the key messages and ensuring they are effectively communicated through the visual elements Ideal Skills and Experience: - Proficiency in video editing software, particularly with motion graphics capabilities - A portfolio demonstrating your experience with educational or tutorial content - Understanding of the Instagram platform and what engages viewers specifically on Insta reels - Strong communication and collaboration skills to work closely with me as the content creator If you're a creative video editor with a knack for enhancing educational content thr...

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    I'm seeking a skilled freelancer with a strong background in watershed management to help create a comprehensive and effective plan for our region. Key Requirements: - Experience: I'm primarily looking for freelancers who have a proven track record in the field. - Analysis: Ideally, you should be capable of performing hydrological analysis and GIS mapping.

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    ...reselling data eSIM on both Android and iOS platforms. The app will enable user registration, data plan selection, eSIM activation, payment functionality, and additional features as outlined below. Requirements: Platform: The app should be developed for both Android and iOS platforms. Functionality: User registration and login features with secure data collection (Name, email, phone number) for marketing purposes. User consent for data collection and Terms & Use agreement mandatory. Social media login options (Google/Facebook) for simplified registration (optional). Data plan selection and eSIM activation within the app. Integration of payment gateways for transactions. Data Usage Tracking: The app should display users' data consumption and remaining data allowance. ...

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    I'm looking for a social media expert to help me create and manage busines...Twitter. The primary goal of this project is to drive traffic to my app/website. Key Responsibilities: - Create business profiles on Facebook, Instagram, and Twitter - Develop and execute a comprehensive social media strategy - Regularly post engaging content to attract followers - Drive traffic to my website through social media marketing efforts Ideal Skills and Experience: - Proficiency in Facebook, Instagram, and Twitter - Proven experience in managing social media accounts for businesses - Strong understanding of social media marketing strategies - Ability to generate website traffic through social media I'm open to creative ideas and strategies to meet the project's goa...

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    I am looking for a qualified social media expert to handle my Instagram and facebook accounts. Your main goal will be to increase sales, thus expertise in implementing effective social media strategies for achieving this is paramount. You will be targeting people involved in agricultural business.

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    As the creator of a new system aimed at improving our security, I'm in need of a professional with expertise in the field of hacking and system security. The primary responsibility of this role is to rigorously test the system's security to identify vulnerabilities and suggest enhancements. Key Requirements: - Expertise in network, application, and data security: You should be well-versed in these aspects of security to ensure the entire system is robust. - Ability to identify and address firewall misconfigurations: This is of particular concern, given the specific issues I'm looking to address in the network security. Your role is to simulate various hacking attempts and identify any potential weaknesses in the system's security. This includes: - Conducting pe...

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    I need an experienced superstar who can utilize digital marketing, SMO, SEO, and Instagram content creation to help me: Payment will be made monthly basis of Rs 15000 INR, and the person will have to work 6 hrs per day Mon- Friday and 2 working Saturday - Increase website traffic - Improve search engine rankings - Amplify social media engagement The target audience for this campaign is aged between 30 and 45. Your work should focus on building brand awareness. The ability to attract, engage, and create loyal customers out of this age group is essential. Ideal Skills: - Proven digital marketing experience - Solid knowledge of SMO and SEO - Proficient in content creation, especially for Instagram - A record of successfully enhancing brand awareness on social...

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    I'm looking for a skilled digital marketer who can help me with my social media marketing efforts, specifically on Facebook and Instagram. The primary goals are to increase our brand's presence and ultimately drive more leads and sales. Key Responsibilities: - Develop and execute a comprehensive social media strategy for my business - Create engaging content that resonates with our target audience - Manage and monitor our social media accounts on Facebook and Instagram - Increase our brand's visibility and reach on both platforms - Drive more leads and sales through the social media channels Ideal Candidate: - 3-5 years of proven experience in social media marketing, particularly on Facebook and Instagram - A keen understanding of how to increase brand...

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    I am in need of an experienced marketer who will focus on my Facebook and Instagram platforms. The main goal of the campaign is to generate leads. The ideal candidate will have: - Proven success in lead generation through social media - Expertise in Facebook and Instagram marketing strategies - Experience in curating and creating engaging content The marketer will create and share a mix of product photographs and educational or informational content that aligns with my brand's image and voice. All content should be designed to engage and inform prospective customers, ultimately leading to increased lead generation.

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    I'm looking for an experienced web developer to work on a project. Please ensure that your application showcases your relevant experience in web development. I strongly prefer instant messaging as the primary communication channel for this project.

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    Facebook marketing campaign for an ebook

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    ...experienced email marketing professional to join our growing real estate company. The ideal candidate will have a proven track record of executing successful email campaigns with extremely low bounce rates and high open/click-through rates. Key Responsibilities: - Develop and execute targeted email marketing campaigns to our real estate client base - Leverage email marketing software to track key metrics like open rates, click-throughs, and conversions - Ensure email content is optimized to avoid spam filters and land directly in client inboxes - Analyze campaign performance data and provide recommendations for improvement - Stay up-to-date on email marketing best practices and implement new strategies as needed Required Qualifications: - 3+ years of...

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    I am seeking a digital marketing expert to take charge of my sales funnels and overall online marketing strategy. My target audience is primarily B2C, so experience in this area is essential. The ideal candidate will be proficient in creating strategies, implementing these strategies effectively, and improving the results over time through data analysis. Key Responsibilities: - Develop a comprehensive digital marketing strategy that encompasses my target audience and business goals - Implement the strategy across a variety of digital marketing channels, including but not limited to social media, email marketing, and SEO - Continuously monitor and analyze the performance of the sales funnels and marketing campaigns - Generate actionable insights an...

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    I'm looking for a skilled print designer to help me create a variety of marketing materials. This includes ad creation, business cards, brochures, direct mail, and sell sheets. I also need assistance with posters and door hangers. Ideal Skills and Experience: - Proficient in high resolution image editing. - Experience in designing logos. - Capable of incorporating branding guidelines, and adhering to the preferred style of the customers. - Able to work with various sizes and customize print materials to suit specific requirements. - Strong attention to detail and good communication skills. If you're a creative professional with a solid understanding of print design and marketing, I would love to hear from you!

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    ...social media content creator who can help me engage with my audience on Instagram. Key Requirements: - Experience in creating community-driven content: I'm looking for posts that can foster a sense of community amongst my followers. - Understanding of Instagram's audience engagement features: You should have a good grasp on how to effectively use Instagram's features to drive engagement. Your Role: - Creating and scheduling content that resonates with my audience. - Utilize Instagram's engagement tools: interactive polls, behind-the-scenes content, etc. Ideal Skills: - Social media management experience, particularly on Instagram. - Creativity and a good eye for engaging visual content. I'm really looking forward...

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    Are you an expert in WhatsApp marketing? We're looking for a professional to assist with sending daily marketing messages to our existing customer base. The ideal candidate should have experience in bulk message sending and a solid understanding of effective marketing strategies on WhatsApp. If you're skilled in crafting engaging content and driving customer engagement through messaging platforms, we'd love to hear from you.

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    ...hunt for a skilled content creator to develop a well-articulated white paper centered on SAP digital transformation in the technology sector. This paper should be designed as a compelling pitch for our potential customers. Specifics: - Thorough investigation and presentation of SAP digital transformation in the technology sphere. - Firm comprehension of the impact of SAP digital on operational efficiency, customer experience and profitability, with crisp elucidation in the white paper. - A project objective is crafting a robust marketing pitch for our potential clients, hence the white paper should be persuasive yet informative. Ideal Skills: - Extensive knowledge and experience in technology field, particularly SAP digital transformation. - Stellar research and ...

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    Legal Website Content Writer 6 days left
    VERIFIED

    I require a skilled content writer to create engaging, informative articles focusing on the areas of Intellectual Property and Contract Law. - Your primary task will be crafting articles on legal documents. These articles should provide a layman's explanation of the legal jargon and terms found within these documents. - These articles are not only intended to inform but also to assist in improving search engine rankings and driving audience engagement. - Your writing should be clear, easy to understand and compelling. You should be capable of breaking down complex legal terms into digestible content. Ideal skills and experience: - Strong legal content writing background. - Understanding of Intellectual Property and Contract Law. - SEO knowledge and experience in...

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    I'm in need of a skilled content writer who can craft engaging blog articles for my website. Key Requirements: - Demonstrable experience in content writing is a must. Please provide a portfolio of your previous work in this area if possible. - Ability to create interesting and engaging blog posts. - Familiarity with SEO writing techniques is a plus. - Understanding of content marketing and its role in generating traffic and engaging audiences. This is a great opportunity for a talented writer to showcase their skills while helping me grow my online presence. I'm looking for someone who can take my briefs and turn them into compelling content that will captivate and inform my audience. If you have a passion for writing and a keen eye for de...

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    I am in need of a talented videographer who can produce promotional ads that will appeal to an adult audience aged 26-50. Emphasis should be placed on creating: • Modern, minimalist-style videos • Content that aligns with existing branding Videos populated with compelling visuals and striking simplicity is the end goal. Ideal candidates must have proven experience in promotional video and ad creation, a firm grasp of modern and minimalist design principles, and an ability to connect with the targeted demographic.

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