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    I am seeking a resourceful and attentive entry-level virtual assistant to help me take charge of my daily tasks. Your main responsibilities will be: - Email management: organizing and responding to emails, filtering spam, and flagging important messages. - Appointment scheduling: organizing my calendar, arranging business meetings, and ensuring that I never miss any important dates. - Social media management: updating my social media account, creating and scheduling posts, and monitoring engagement. Catering to these tasks will require a commitment of 10-20 hours per week. Although I prefer someone who is at the entry level, all candidates are welcome as long as you are a quick learner, are organized, and have good time management skills. Experience in administrative work and good commun...

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    Wanted Online Internet job workers. Job is only through Internet. Work from home part time jobs. You can earn Rs.750-2000/- daily. These are genuine Data entry jobs & Internet jobs. No Investment required Online Captcha Typing Jobs Without Investment

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    I'm seeking a savvy digital marketer specializing in Instagram to help drive online course lead generation. - Key Responsibilities - Craft compelling informational articles to engage and educate the target age group of 18 to 40. - Develop an effective marketing strategy to maximize the potential of my strong Instagram presence and to increase my course visibility. - Ideal Skills and Experience - Proven experience in Instagram marketing and lead generation - Excellent content creation skills, particularly informational articles - Deep understanding and knowledge of marketing to the 18-40 demographic - In-depth understanding of Instagram algorithms and visibility optimization techniques Ultimately, I need a partner to help translate my online co...

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    1. I need 2 bug fixes on the calendar the first being it shows the calendar from right to left instead of the normal way. 2. The calendar must not show previous dates when students are booking for future tutorials. 3. I just need a hyperlink added. 4. Rating system is no longer showing on my website.

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    I'm seeking a talented and creative motion graphic designer to create and animate a brand logo (something in the economic and finance field) The logo must be of high quality to be able to be printed on large posters/banners and fo UV neon logos The design should be versatile enough to be used on various platforms (website, social media, print) without losing impact. The animation should be approximately 3-5 seconds long, suitable for use as an intro or outro on videos, and for social media posts. The animation must be smooth and professional, effectively bringing the static logo to life in a way that captures the viewer's interest. Final delivery should include a loopable version for use in continuous play scenarios (e.g., website background). Final logo design to be delive...

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    I have a varied set of marketing objectives such as enhancing the recognition of my brand, generating leads and driving traffic towards my website. In this regard, my primary audience is B2C (Business to Consumer). The successful candidate will design and implement a marketing strategy that uses a blend of social media and email marketing tactics. The marketer will be expected to: - Develop social media campaigns that can create awareness and draw visitors to the website - Conduct some lead generation initiatives - Oversee an email marketing drive aimed at engaging our consumer audience further The ideal individual should have substantial experience in both social media and email marketing, with a proven track record in achieving similar marketing objectives. Success in this posi...

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    I'm in search of an adaptable, entry-level full-time Node.js/React developer who can handle tasks in both areas effectively. Ideally, you should possess: - Proficiency in both Node.js and React, despite your beginner/entry-level status. While having stronger skills in one area is acceptable, a balanced knowledge in both areas is greatly appreciated. - The capacity to work simultaneously on various project elements, both backend and frontend development. - A proactive attitude towards sharing your relevant past experience, including examples of past work and elaborate project proposals outlining your method of tackling similar projects. If you've got the aptitude and the attitude to take on this role, don’t hesitate to drop your application. Looking forward to working with...

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    You will receive a list of online shops and your task is to research and answer Frequently Asked Questions about these shops and also to write some instructions on how to perform certain actions on their website. Must be fluent in Turkish

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    We are in need of a competent developer for creating a comprehensive online learning platform. Our aim is to provide courses taught by experts and streamline the process of learning with course management. Key Features: - A Learning Management System (LMS) - Searchable course catalog - Course completion certification - Social features including discussion forums and one-to-one messaging We're anticipating a realistic timeline and budget from the expert who takes on this project. The freelancer should have a strong background in creating educational platforms, understanding of Learning Management Systems and certificate generation, as well as experience in integrating social features into a platform. Your success in this project will lead to the development of a go-to-place...

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    Seeking a database expert who is proficient in designing and building a comprehensive online sales database. This is an ideal opportunity for those with strong skills in handling large data sets and database management. The database will primarily serve three functions: -It'll store all our customer information. -It'll store and track transaction data for all our products. In addition, the database will support online product orders. A secure, robust, and scalable online payment functionality is essential. Skills and Experience Required: - Experience in designing and managing similar databases. - Proficient in building and integrating online transaction systems. - Outstanding problem-solving abilities. - Strong data management and securit...

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    Discover Muscatine is a leading source for local news and community stories in Muscatine and the surrounding areas. Our commitment to providing timely and impactful news has made us a trusted name among residents. In the past, we have had a single, locally present reporter; however, with a change in staff, we would like to take a new approach, more similar to how the marketing side of our business operates. Your primary responsibility will be to create a variety of stories ranging from local government meetings to uplifting public interest pieces. Your work will contribute significantly to our mission of delivering comprehensive and compelling local news coverage. You can see examples of our work at Key Monthly Responsibilities: Government Meeting Summaries: Watch live/recorded meetin...

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    We are in search of a skilled marketer to promote a collection of exquisite jewelry products. Our brand, Karatcart, offers a range of stunning choker necklace sets crafted with precision and elegance. From pearl-beaded designs to multilayered Kundan chokers, our products cater to women who appreciate timeless beauty and sophistication in their accessories. Scope of Work: The selected marketer will be responsible for developing and executing comprehensive marketing strategies to promote our jewelry products effectively. This includes: Market Research: Conducting thorough market research to identify target demographics, competitors, and industry trends. Marketing Strategy: Creating a strategic marketing plan tailored to our target audience, outlining key objectives, channels...

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    I'm in search of a skilled social media marketer for my clothing brand. 1. Platforms: - My brand is currently active on Facebook, Instagram, Pinterest, and LinkedIn. The professional I hire should be savvy on these platforms, knowing how to boost engagement and sales effectively. 2. Demographics: - My products are unisex, appealing to both male and female customers. - The target age range is from 26 to 35. - Freelancers bidding on this project should have experience in marketing towards this audience and be able to demonstrate a depth of understanding of their interests and purchasing habits. Ideal skills and experience include: - Social Media Marketing - Audience Targeting - Digital Sales Strategies - Experience in Clothing or Fashion indu...

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    I'm searching for a proficient social media marketer who can establish a substantial brand presence for my business on Facebook and Instagram. Goals: - Ultimately, the primary target of the campaign is to increase brand awareness. Target Audience: - Our focus will be on reaching middle-aged adults, specifically those within the age bracket of 30-50 years. Required Skills: - An ideal candidate will have expertise in creating engaging content designed to attract and retain this particular demographic. - Proven experience in social media platforms namely Facebook and Instagram is a must. - Capability of creating an effective strategy in line with my goal is crucial. I look forward to seeing your proposals and discussing how we can collaboratively work towards making my bra...

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    I require a proficient appointment setter to aid my marketing agency. Your role will primarily focus on arranging sales meetings with potential customers. Key Responsibilities: - Effectively schedule sales meetings - Approach potential customers for these meetings Ideal Candidate: - Experience in sales or customer service - Familiarity with the marketing industry - Excellent communication skills A proven track record in setting appointments, particularly in the marketing industry, will be highly advantageous. Your primary focus is potential customers, and your role is crucial to the growth of my agency.

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    I am seeking a skilled Social Media Marketer, specialized in Facebook and Instagram, with a proven track record in lead generation. From this campaign, I am looking to increase my clientele through meaningful engagement on these platforms. The primary task will be to showcase our products in an appealing and engaging manner. I'm on the hunt for a creative, innovative individual who can: - Skillfully manage and maximize our Facebook and Instagram presence for lead generation - Creatively showcase our products to maximize engagements and conversions - Keep well abreast with platform algorithms to maximize visibility Applicants with a background in online retail are preferred. You should be familiar with the best practices for product showcasing and know how to intrigue ...

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    In need of a skilled fashion designer who can create captivating and trendsetting designs for our online fashion brand. Here is what I need: - Proficient in designing a range of clothing items such as tops, bottoms, dresses, co-ords and so forth. - Fast and efficient, able to meet tight deadlines and work at a rapid pace. Application Requirements: - Please provide examples of your past work. Displaying a broad range of styles and items will be seen as a plus. Communication: - During the project, all communication will be carried out via email and on call. Ideal skills and experience: - Must have proven experience in the fashion design industry, particularly with online brands. - Must be abreast with current fashion trends and able to innovate and create captivating ...

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    ...highly experienced remote digital marketing agency, founded in 2008, with headquarters in Toronto, Ontario, Canada, and Split Croatia. Our team comprises highly skilled and passionate professionals in remote digital marketing, including SEO specialists, web designers, developers, digital PR, and content marketing experts. We are dedicated to helping essential businesses and charities/NPOs achieve online success, through Wisevu and (our sister agency). Job Overview: As a Senior Copywriter/Editor, your key contribution is to write, proofread, edit, and paraphrase topical, valuable content pieces that meet each client’s digital marketing and SEO objectives. You would oversee and implement the content strategy for ~15 clients, including existing clients as well as new clie...

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    My goal is to create an engaging, educational online course focused on business management with an emphasis on financial decision-making. I am seeking a skilled course developer to curate the curriculum and design interactive learning modules. Ideal skills and experience: - Proven experience in course development or educational content creation - Strong knowledge of business management and financial decision strategies - Ability to create engaging and interactive modules for learners - Excellent command of English Tasks: - Design an in-depth curriculum for the course - Develop engaging content and learning modules - Implement financial decision-making practices in an educational and informative way - Test the material for clarity and user engagement This project is the p...

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    BERGMAN DESIGNS is a Helsinki-based fashion label that works as a counterbalance for a Scandinavian minimalism. Inspired by The Baroque and Romantic art periods, every creation is an impressive piece of art of which story is interpreted differently by every wearer. With the “more is more” mindset we design statement pieces of the wardrobes that help romanticize one’s everyday life. As we embark on our journey to redefine fashion, we are seeking a talented Seamstress/Seamster to join our growing team and contribute to our vision. Job Description: We are currently seeking a talented Seamstress/Seamster to contribute to our dynamic team. The successful candidate will be responsible for producing high-quality garments according to our design and patterns we provide. The role...

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    As a beginner in the use of Rhino/Grasshopper, I'm seeking an experienced online tutor to guide me through the basics, especially in: - 3D modeling - Rendering and Animation A successful tutoring session would involve: - Understanding the basics of Rhino/Grasshopper - Expertly leading me through 3D modeling design and execution - Guiding in the production of animation and rendering Ideal Experience and Skills: - Expert knowledge in Rhino/Grasshopper - Extensive experience teaching beginners - Strong understanding of 3D modeling, Rendering and Animation - Patient and clear communication skills - Capable of teaching online sessions I look forward to connecting with interested and competent tutors.

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    Wanted Online Internet job workers. Job is only through Internet. Work from home part time jobs. You can earn Rs.750-2000/- daily. These are genuine Data entry jobs & Internet jobs. No Investment required Online Captcha Typing Jobs Without Investment

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    I'm looking for an expert digital marketing person who can help me grow my real estate agency, literally we are very poor with online marketing and I want you to help me out with this. TO APPLY 1. SHOW ME YOUR PAST WORK EXAMPLES ATLEAST 5 PROJECTS 2. PLAN OF ACTION (like what things you can do and how it can help us succeed as if I got trust on you and your plan will start an interview.) 3. ALSO EXPLAIN ME HOW MUCH TIME YOU CAN GIVE & HOW YOU WILL UTILISE THAT. Looking forward for your help and please don't use A.I. I am not checking your grammar mistakes ? Let's connect

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    I'm searching for 3 or more campus coordinators to handle student outreach, engagement, and a variety of administrative tasks. I value a team with a diverse range of experiences and as such, am open to both industry veterans and fresh graduates. Key responsibilities: - Extensive student outreach and engagement - Handle varied administrative tasks Ideal skills and experience for the job: - Strong administrative capability - Proven experience in student outreach and engagement - Ability to work well in a team - Eagerness to learn and a can-do attitude, particularly for fresh graduates. Both experienced and recent graduates are encouraged to bid. Preference will be given to those who show a blend of experience and enthusiasm.

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    كاتب قصص باللغة العربية مبدع العمل لفترة طويلة >>> We are in search of a skilled native Arabic writer to collaborate with us on an exciting project. The task involves creating compelling and captivating short stories in Arabic, catering to a diverse audience. Key Objectives: Creative Storytelling: Develop unique and imaginative short stories in Arabic that engage readers. Showcase creativity and originality in crafting narratives that resonate with a broad audience. Native Arabic Fluency: Demonstrate a deep understanding of the Arabic language, including cultural nuances and linguistic richness. Produce content that feels authentic and culturally relevant to Arabic-speaking readers.

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    I am seeking to develop an online learning platform, specifically geared towards business professionals. This platform, "Bizskillpath", is intended to offer engaging text-based courses to further the knowledge and competencies of its users. Key Functionalities: - Creation of text-based courses appropriate for a professional audience - An intuitive, easy-to-navigate interface - Options for learners to track their progress Ideal Skills: - Proven experience in web development - Understanding of e-learning platforms - Strong knowledge of UX/UI design - Previous projects in education sector a plus By helping me bring BizSkillPath to life, you will contribute to the upskilling of countless professionals and help them advance in their careers. Direct your proposals my way if y...

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    I own a wholesale outdoor plant business and am looking to enhance my website with the addition of an online catalogue. These will be some key features I want for this project: online catalogue to show customers availability size and details this catalogue can be downloaded or viewed from our website Under 100 different plant types will be featured in the catalogue. For each plant, the following information should be provided: * Detailed Description * Basic Specifications * Pictures Ideal candidate should have experience in web catalogue design, specifically ones featuring plants or similar products. Understanding of e-commerce platforms is crucial as well. Designers with a background in botany or experience in plant care would be a bonus, as this could help in crafting...

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    I'm looking for a skilled marketer to promote my photo editing application, which is available only on Android platform, efficiently across various target demographics - teenagers, adults and the elderly. The goal is to reach wider audience, increase app Downloads and usage. - Marketing Strategy Development Your responsibility would be to develop an effective marketing strategy that caters to diverse age groups. - Social Media Marketing Skilled in social media platforms to ensure the application gains maximum exposure. - Digital Marketing Experience You ideally have experience in promoting mobile applications, especially within the photo editing genre. Let's see how we can work together to ensure my application reaches its desired audience.

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    I'm searching for a talented and creative fashion designer who specializes in women's clothing. I'm particularly keen on those with a hand for modern and trendy designs. What I need includes: - Expertise in fabric and material selection, to ensure our garments are both comfortable and durable. - Creativity with pattern and cut designs, you should have the ability to create flattering and unique pieces for a diverse range of body types. - A knack for color and print combinations, as my brand wants to stand out and make a statement. You should have strong fashion design experience with a portfolio showcasing your work in women's fashion. If you have an eye for the current trends in women's clothing, I'm looking forward to collaborating with you.

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    I'm seeking a skilled email marketer to craft a series of prospecting campaigns. The primary aim is sales conversion, specifically targeting individual consumers. This campaign should be geared towards generating leads that can drive offline sales. Ideal freelancer should have: - A proven track record in creating conversion-driven email campaigns - Familiarity with successful prospecting techniques - An understanding of marketing aimed at individual consumers - Proven experience in lead generation for offline sales

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    I am in urgent need of an innovative creator who can produce captivating online and short video ads. These will be displayed mostly on social media platforms as well as search engine result pages. Key tasks include: - Designing eye-catching online ads - Creating compelling video ads of less than 30 seconds Ideally, I'm looking for someone with: - Proven experience in creating online and video ads - Strong knowledge of social media platforms and search engine optimization - Excellent skills in visual storytelling and micro-storytelling. Your creativity will be highly utilized for this project, displaying ads that not only draw attention but also effectively communicates our message.

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    I am in need of a creative and knowledgeable Social Media Marketer to boost my brand's presence on Facebook and Instagram. The goal is to increase awareness for my custom woodworking design services, drive up traffic to my website, and generate more leads. The ideal candidate should: - Have a solid understanding of how each social media channel works - Excellent content creation and writing skills - Experience in creating a marketing campaign for homeowners - Understanding of demographics and behavior of homeowners interested in custom woodworking design. Proper analytics should be utilized to measure the success of the campaign by tracking increases in brand awareness, website traffic, and lead generation.

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    UI / UX high Professional webdesign using figma Wordpress development Woocommerce Build up a website where I can show my car Collection, show cars for sell and selling car parts.

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    I'm seeking an experienced web designer and developer to restructure and revamp my existing website, taking inspiration from this reference: I aim to enhance its visual appeal, usability, and overall conversion rate. Key tasks will include: - Redesigning the Layout: I want a fresh and elegant layout, enhancing the interface while ensuring it aligns with my brand identity. - Updating the Color Scheme & Typography: I'm interested in modernizing my color scheme while improving the readability and aesthetic appearance of my typography. - Modifying the Cart & Categories: The "Add to Cart" process needs to be more intuitive and user-friendly. Moreover, the categorization of products/services needs a new, logical structure. - Enhancing Mobile Responsiveness &...

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    Looking for a developer that can work with php and laravel framework. Need to fix some issues on a website, add stripe payment, SDK api integration and improve pagespeed and performace. If you can work well with laravel, let me know.

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    I require an eCommerce website tailored for selling a range of physical goods. With the site being created on WooCommerce, it should provide a smooth shopping experience for the user from product discovery to transaction completion. Key Responsibilities: - Full website design targeting an intuitiv...completion. Key Responsibilities: - Full website design targeting an intuitive user-navigation. - Implement an effective product showcase. - Secure and swift transactional abilities. Ideal freelancers would have: - Extensive experience in WooCommerce website development and design. - Proven track record with eCommerce digital solutions. - An understanding of best practices for selling physical goods online. - Ability to merge visual aesthetics synonymous with my product range into w...

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    I'm seeking a social media marketer who specializes in Facebook and can create engaging promotional content for children aged between 4 - 10. Increase our followers. Key responsibilities will include: - Crafting engaging, child-friendly promotional posts that align with our brand - Regularly scheduling these posts for optimal engagement - Monitoring and responding to any customer interactions when necessary - Conducting regular analyses of post performance to guide future content strategies Ideal candidates would possess: - Experience with Facebook's business features - A keen understanding of Facebook's algorithms and post scheduling for maximum reach - Skill in creating engaging, marketable content for young audiences - A strong command of the English language and...

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    We are seeking an experienced affiliate marketer to promote our product. The ideal candidate will have a strong understanding of affiliate marketing strategies and techniques. They will be responsible for driving traffic to our website and increasing sales through affiliate programs. This role requires excellent communication and negotiation skills, as well as the ability to analyze data and optimize campaigns. The successful candidate will have a proven track record of successfully managing affiliate programs and generating revenue

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    ...the reference weight is 520.75g and the reference volume is 550ml. If you look ahead to calibrated weight for NC001, they are 1:1 but if you look at the calibrated weight for NC002 they are different (more below) • Calibrated Weight (g) o This weight depends on the size of the pot we are making. So for NC001, the calibrated weight (column I) matches the weight (column H). However, for NC002, we wanted to make a 209ml pot. 209ml is 38% of 550. So all calibrated weights were based off the datum/reference figures from NC001 and X by 0.38. So this is a very complicated way of doing it but it’s information that we need to record. To make things simpler, I would like to be able to do the following: 1. Commercial team tells lab team what size pot they need to make a. For exa...

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    I'm on the hunt for an experienced Digital Affiliate Marketer who's well-versed in promoting digital products to diverse entities including millennials, parents, business professionals and small businesses. Key Aspects of the Role: - Running affiliate marketing campaigns across various platforms, such as social media platforms, blogs and articles, and email marketing. - Identifying and nurturing potential partnerships to expand reach and boost campaign results. - Monitoring campaign performance and adjusting strategies for optimal conversion rates. Ideal Skillset and Experience: - Proven record in successful affiliate marketing campaigns. - Strong skills in content creation and utilization across multiple digital platforms. - Familiarity with segmentation and customize...

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    I am currently running a subscription to QuickBooks Online and I am struggling with several tasks that demand professional attention. This includes transaction categorization, properly recording invoices, and generating reports to prepare for taxes. I need someone with a background and expertise in QuickBooks-online to help me manage my single bank account reconciliation in the system. Ideal Requirements: - Profound knowledge of QuickBooks Online - Experience with transaction categorization, especially invoices - Assistance cleaning books and properly record transaction for 2023 tax prep - Able to generate financial reports in QuickBooks so I can prepare taxes. - Accurate and detail-oriented in managing accounts. - ability to join online meeting to work through...

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    As an expanding online fashion retailer, I am seeking an advertising professional who can help generate sales through the execution of a bold, colorful and creative ad campaign targeted at adult women. The ideal freelancer for this endeavor will showcase a proven track record in: - Increasing sales through engaging and trackable ads. - Understanding of the fashion industry and experience translating this into successful campaigns. - Crafting bold and colorful visual content that appeals to adult women. - Strategizing adverts that resonate with the target demographic and lead to increased web traffic and sales. Your expertise in tracking metrics and adapting strategies based on performance would be highly valued. Experience working with fashion brands or a similar industry would b...

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    Project Description: The task involves sourcing free online images of sneakers and Apple products, including Macs, iPads, and Apple Watches, from websites such as Unsplash, Pexels, and Pixabay. Each image should be accompanied by a hyperlink leading to a website hosting the image, specifically Google Photos. An example is provided in the Excel sheet. Additionally, the release price of each sneaker should be listed in the Excel sheet. For instance, Nike's Air Jordan 3 was released in 2023 with a price tag of $200. I am willing to pay a reasonable price for this work. Furthermore, if the job is done well, I have more work to offer. The excel sheet is attached below. Sincerely,

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    I'm looking for a Facebook Ads expert to enhance my online visibility. - You'll be responsible for setting up, managing, and optimizing my Facebook Ads aimed at increasing my online presence. - The ads will primarily focus on sharing news and announcements. - The target audience ranges from young adults to seniors (18-70 years). Ideal skills and experience include: - Proven experience in setting up and managing Facebook Ads. - Knowledge of Meta's rules and regulations. - Strong understanding of ad targeting, specifically for different age groups. - Creativity in developing engaging ad content is essential.

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    I'm looking for a savvy marketer who can help boost my photography sales. Here's what I need: - Someone who has a deep understanding of online sales and marketing strategies. - A person who specializes in promoting and selling prints of both portrait and landscape photographs. - Must be able to develop and deploy strategies for selling on an online platform. Ideally, I'm looking for someone who is: - Experienced in online marketing, especially for photography sales. - Well-versed in showcasing nature, portrait, and landscape photography in compelling ways. - Strategic and creatively innovative in drawing the required audience attention. In sum, an expert in driving online photography print sales is needed. Let's transform beauty ca...

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    I'm seeking a talented social media marketer to create a captivating and effective marketing campaign. The main platforms to use are Facebook, Instagram and YouTube. The successful freelancer should have a strong grasp of these platforms and a proven track record in developing innovative strategies to increase brand visibility and generate leads. A deep understanding of how to target young adults (18-24) and parents is essential for this project. Key Responsibilities: - Develop a tailored social media marketing strategy - Execute campaigns designed to increase brand awareness - Generate viable leads Preferred skills and Experience: - Expertise in digital marketing and campaign management - Proficiency in Facebook, Instagram and YouTube advertising - Experience in targeti...

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    I'm pursuing the expertise of a seasoned social media marketer for a campaign primarily aimed at capturing the attention of Gen X, Millennials and Gen Z, on Facebook, Instagram and TikTok to increase sales for my Etsy shop. The main goal is to lift brand awareness among these audience demographics. Key Tasks: - Design and implement an effective campaign strategy that aligns with my brand and target audience's preferences. - Repurposing and promoting existing content for more engagement and overall brand awareness. - Daily management and optimization of the campaign to ensure maximum engagement and reach. Desired Skills: - Thorough understanding of Facebook, Instagram, and TikTok algorithms. - Etsy shop, and other Print on Demand platforms where my products could be sold...

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    I'm on the lookout for a skilled digital marketer who specializes in creating effective Google campaigns. Our main goal is to generate leads for our business in the retail sector, focusing on our key demographic of middle-aged adults, aged 36-55. Key Responsibilities: - Develop a strategic Google campaign, ensuring our business is visible 24/7 - Implement targeted strategies to capture the interest of our demographic, ultimately driving lead generation - Regularly monitor and optimize the campaign for maximum effectiveness Ideal freelancer skills: - Prior experience in Google campaign management, specifically for lead generation - Proven track record in targeting strategies for middle-aged demographics - Knowledge of the retail market and its dynamics The success of this p...

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    I require an adept digital marketer to generate leads through our business's Facebook and Instagram platforms. The ideal candidate will have experience in implementing strategic campaigns on these platforms that capture potential client's interest in our industry-related updates. Proficiency in promoting industry-related news will give us a competitive edge. Experience in lead generation is a must.

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