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...need of a skilled patent attorney or professional who can assist me in filing a US patent application. Key Tasks: - Review my conducted patent search and assess potential patentability - Draft and file a comprehensive and legally sound US patent application for my product - Provide advice or make necessary modifications to enhance the application's chances of approval Ideal skills and experience: - Proven track record in successfully handling US patent applications - Proficiency in patent law, particularly in relation to product inventions - Strong understanding of the process and requirements for effective patent filing - Ability to conduct a thorough review of existing patent searches and translate findings into actionable steps - Excellent communication skills to...

I'm seeking an experienced content writer who has a deep understanding of the technology industry. The ideal candidate should be comfortable with complex technical information and be able to break it down into clear, digestible content for professionals in the field. Features of the work: - Required 10-15 blog post monthly - Blog posts writin...professionals in the field. Features of the work: - Required 10-15 blog post monthly - Blog posts writing tailored to industry professionals - Tight turnaround times - Consistent communication to ensure alignment Desired Skills: - Proven experience in technology-related writing - Ability to translate complex technical information into accessible content - Exceptional research abilities in the tech field - Understanding of blog post ...

I'm currently looking for a skilled professional to help me apply for mid-level full-time technology opportunities. Key Responsibilities: - Assist in tailoring my job applications to the specific requirements of the positions I'm interested in. - Provide guidance on how to optimize my CV and cover letter for these specific roles. - Offer general advice or techniques which could increase my chances of success. Ideal Skills and Experience: - A solid understanding of the technology industry and the skills typically sought after in mid-level roles. - Excellent English language skills, particularly in writing, to help polish my applications. - Previous experience in recruitment or HR would be a bonus. Please note that this is not a job-search role. It's specifically about opt...

I'm in need of a professional photographer skilled in both portrait and product photography. The project involves creating high-quality, marketable photos for various purposes: - E-commerce: The main goal is to create compelling product images that drive sales. - Social media: Engaging portraits that can be used across different social media platforms. - Print marketing: Images that will be used in print materials for marketing purposes. The ideal candidate should have experience in both portrait and product photography, have the ability to create visually appealing images that perfectly align with the different use cases of e-commerce, social media, and print marketing. I will require roughly 10-20 final edited photos for each type of photography. So, attention...

...logo and a user-friendly WordPress website for my business, which focuses on the distribution of robotic coffee barista machines. The website should effectively reach and engage my defined target audience which includes Cafes, Restaurants, Offices, areas with heavy outdoor traffic, Campuses, Hospitals, Airports, Industrial parks, and Schools. The website should: • Highlight the advantages of our coffee barista machines • Have a well-structured product catalog • Include customer testimonies • Have clear calls-to-action • Integrate e-commerce capabilities for direct machine sales Ideal skills include WordPress proficiency, SEO optimization techniques, and past experience crafting websites for similar industries. An understanding o...

I am looking for experienced freelance content writers to create engaging blogs, articles, and website content focused on the technology and IT consulting industry. This content is intended to be read by business executives, so it needs a sophisticated tone without too many technical jargons. The ideal candidate will have: - A strong understanding of the technology and IT consulting industries - Experience in writing for a business executive audience - The capacity to create less than 10 pieces of high-quality content Kindly submit your proposals, rates, and relevant portfolio samples. Looking forward to working with you.

I'm in need of a talented copywriter with deep experience in crafting engaging product descriptions. Key Requirements: - Copywriting expertise: Your ability to craft persuasive, creative and succinct product descriptions is crucial. - Product descriptions experience: Prior experience writing product descriptions is a must. - Attention to detail: You should be able to highlight the key features and benefits of each product, ensuring the descriptions are informative and enticing. - SEO knowledge: Knowledge of SEO writing is a bonus, as it can help to improve the visibility of our products online. Your primary task will be creating product descriptions that are not only compelling and descriptive, but also optimized for search engines. In addit...

We need to produce a captivating, easy-to-understand, 1-minute long, 2D animated video to promote our product to the general public. Our goal is to convey our the process of getting a quote on our website to appeal in a clear and enticing way, driving consumer interest and sales. Ideal candidates would: - Have extensive experience in 2D animation, ideally in marketing or advertising. - Understand how to convey complex information in a simple, digestible manner. - Have a strong sense of storytelling and how it applies to marketing. - Be able to develop engaging, appealing visual content that resonates with a general audience. - Provide a portfolio of prior work for review, showcasing a variety of styles and tones. Your responsibility will include: - Translating existing st...

...electronic appliances. The project involves a variety of tasks, including design for a number of specific kitchen appliances, as well as the creation of a logo and supplementary marketing materials. Key Tasks: - **Product Design**: The primary focus of this project is the design of a range of electronic kitchen appliances. Specifically, I'm looking for designs for an air fryer, kettle, toaster, blender, juicer, and espresso machine. The key feature I want to highlight in these designs is a sleek and modern aesthetic. - **Logo Design**: I also need a logo designed for this product line. The logo should be consistent with the overall sleek and modern aesthetic of the appliances, and should help to establish a strong brand identity. - **Amazon Catalog Images and Vi...

We are seeking a proficient Sanity Developer who specializes in mobile design and is adept at resolving website errors. As a Sanity Developer in this role, you will be responsible for creating mobile-friendly designs and addressing any technical issues or errors on our website using Sanity CMS to ensure a seamless user experience across all devices. Tech Stack: Sanity CMS HTML5, CSS3, JavaScript React.js (or similar front-end framework) Responsive design frameworks (e.g., Bootstrap) Version control systems (e.g., Git) Web debugging tools

I am searching for a proficient and attentive freelancer to assist with data entry tasks, specifically within Microsoft Excel. The role will require the successful candidate to be highly tech-savvy, with a strong background in Excel and an eye for detail. Key Responsibilities: - Handle diverse data entry tasks within Microsoft Excel - Ensure accuracy and consistency throughout the Excel spreadsheets - Offer quick turnaround times for tasks, while maintaining quality Ideal Skills: - Excellent knowledge and proficiency in Microsoft Excel - Previous experience in data entry roles - Strong attention to detail and accuracy - Ability to work quickly and efficiently under minimal supervision.

I need a skilled image editor to remove complex backgrounds with objects, for my product listing images. The final shots should have a clean, white background. Key Requirements: - Experience in Background Removal: The images have complex backgrounds, so I need someone who is experienced in handling such projects. - Attention to Detail: The removal should be seamless, with no visible remnants of the prior background. - Quick Turnaround: I have several images that need editing so a quick turnaround time would be greatly appreciated. Please include any relevant examples of your prior work in your proposal.

...6-12 months with the possibility of consistent pay-raises when the agency experiences growth. You will be paid 8USD for every video-edit. Paid on a per video basis (not hourly) The process is super streamlined! All videos are tailored by me -> You get the raw footage, edit it and upload the edited videos in a separate folder. I expect a simple thumbnail that fits the ratio 1:1 on Instagram feed. All videos should be edited in 9/16 format for fullscreen experiences on Instagram Reels + TikTok. Please reach out to me here on Freelancer and tell me a bit about yourself, your current situation and show me previous work. ***Important*** I expect a sample to quality check your work. If I find qualified for the position, I will provide you with the raw 60-seconds footage for ...

<Overview> Please collect product information on a vehicle control device that have or will have the technologies described in the “Technology Description” section below. <Technology Description> This technology arbitrates between control commands acquired from driving support applications that respectively implements driving support functions, outputs instructions based on a control command after arbitration to a processor that is able to control at least one of a brake actuator or a drive actuator. This technology also acquires a steering angle and a yaw rate as the control commands from the driving support applications. Please search for this technology in this contest. <<NOTICE>> The target car brands in this search are limited to US, Europ...

I am looking for a seasoned graphic designer who can skillfully apply my labels and logos onto already designed skincare product mockups. Here's what you need to know: - File Format: My label and logo files are in PNG format. - Product Types: The mockups are designed for a variety of skincare products. This includes lotion, cream, facial cleanser, oil, lip gloss, and so forth. - Quantity: There are a total of 13 mockups that will need to be edited Ideal Skills and Experience: - Extensive graphic design experience, particularly in product mockup creation and manipulation. - Proficiency in using software that supports PNG formats, such as Adobe Photoshop or equivalent. - Familiarity with skincare products; past experience working within the cosmetics industry ...

I'm in need of a professional with expertise in photography-based mockups. - The task involves creating mockups for 12 different skincare products. - These mockups need to be delivered in high-quality PNG format for an online store. - Proven experience with product mockups is a must. - A background in skincare or cosmetic product mockups would be highly beneficial. - I’m expecting prompt completion, hence efficiency and time management skills are essential. - Please accompany bids with portfolio showcasing related work. - Please use word "Blue" at the start of your Bid so I know you read through this Attached is an inspo example for what we are looking for

PR for Collision Tech Startup Conference in June in Toronto** Redefining winter travel with , SnowClub, and SnowBus.com. Offering an innovative approach through local business partnerships. These platforms simplify winter bookings, covering transport, rentals, activities, tickets, accommodations, and more, like an "Expedia for mountain resorts." SnowClub, a membership-based SaaS, adds social networking, discounts, and an online store. Our mission is to reshape the winter travel experience by uniting these platforms to fill an industry gap and creating the ultimate ecosystem for 140million skiers and boarders worldwide. We have been invited to Collision Tech Conference in June () as an Alfa Startup showcasing our product and raising funds. I'm in

I'm in need of a skilled data miner who can help to extract certain details from a vast range of Shopify products. Your mission, if you choose to accept it, is as follows: - list products that contain non-English writing or words in text and videos - Organise and sort these findings for simple review - Identify and list any products filled with non-English language in the description, pictures or images - Compile lists of products that aren’t currently making top-seller lists - List any products can not be delivered in eight days or less. Please note that tractors and food vans may take up to two months to deliver. - List any products that are not suitable for industrial purposes/non-commercial products. Ensure that the products you are considering are meant for commerci...

...Leveraging transactional data, including sales revenue, profit margins, and customer reviews, you will conduct a comprehensive analysis to understand the dynamics of product performance over time and across different categories. Through descriptive analysis and visualization techniques, you will identify top-selling products, trends in sales revenue, and correlations between performance metrics. Additionally, you will delve into customer feedback to gauge product satisfaction and uncover areas for improvement. By providing actionable recommendations based on our analysis, you aim to optimize product offerings, enhance customer satisfaction, and drive business growth. Dataset: you will utilize the "Online Retail II Data Set" available on Kagg...

I'm in need of a tech-savvy web developer who can build an engaging e-commerce website for my business. Additionally, I am looking for a social media marketer who can help me effectively promote my products online. Key Requirements: - Website: The most important e-commerce features I'm looking for are a detailed product catalog, seamless shopping cart and checkout, and a customer review section. - Social Media Marketing: I need someone who's proficient in using social media as a marketing tool. This includes creating engaging content, managing ad campaigns and understanding analytics. Ideal Skills and Experience: - Proven experience in building e-commerce websites with a focus on the features mentioned above. - Solid understanding of e-commerce...

I'm seeking a creative professional to design a flyer primarily for product advertisement. This flyer is targeted towards middle-aged adults, hence it should exude an elegant and sophisticated appeal while effectively showcasing the product. • Design Aesthetics: The design should be elegant and sophisticated. It must attract and appeal to middle-aged adults. I would encore you to look at our Instagram page @countrysidecontracts • Primary Purpose: The flyer would be used mostly for advertising our services/product. Therefore, the design should highlight the products quality optimally and trigger a buying decision. • Ideal skills: A good understanding of color harmony, aesthetic sense, and experience in creating sophisticated print designs would ...

...create a compelling and innovative logo for our startup, MetaMatch. As a pioneering company at the intersection of sports and blockchain technology, MetaMatch aims to revolutionize fan interaction with sports through the integration of NFTs and real-time event engagement. The logo should encapsulate the essence of blending traditional sports with cutting-edge blockchain technology, appealing to both tech-savvy and sports-loving audiences. Specific Requirements: Concept and Design: The logo must convey a sense of innovation and connection, symbolizing the fusion of real-world sports and blockchain technology. It should be modern, easily recognizable, and scalable for use on various platforms and sizes. Color Scheme: We are looking for a color palette that stands out yet feels i...

I am currently seeking a virtual assistant to help me with my job hunting in the technology sector. The role of the virtual assistant will primarily involve: - Job application submissions: The ideal candidate should be proficient in submitting job applications online, particularly for senior-level positions in the technology industry. This includes customizing cover letters to match job descriptions and ensuring that all required documents are submitted. Sharable resources: - resume - guide doc. Salary: $25 per week Responsibilities: - open job board platform accounts with my profile - apply for 200 proper jobs matching my profile every weekday - record them in the google sheet. Requirements: - fluent English is a must - prior experience working on similar stuff - software engineering ...

I'm looking for someone to write technical guides on various aspects of technology. The content should be informative and well-structured, aimed primarily at intermediate users. I have some content but i cant use that so i need similar content for this and need to be done asap Key Skills: - Strong command of technical writing - Proficiency in explaining complex concepts i...technical writing - Proficiency in explaining complex concepts in a clear and engaging manner - Understanding of the needs and challenges of intermediate technology users - Good research skills to produce accurate and up-to-date content. The ideal candidate would have experience in both technology and content writing. This project is a great opportunity for someone who enjoys simplifying complex tech top...

...Before or after site Domain is switched to Live Domain. We need to have the following changes/updates done Responsibilities: 1. SEO Optimization: • Implement advanced SEO techniques using Rank Math SEO (Paid) to optimize product descriptions, schema markup, and on-page content for improved search engine visibility. • Utilize Linkwhisper (Paid) to strategically optimize internal linking structure and enhance topical authority for blog posts, ensuring content is displayed in a topical authority format on the blog page. • Monitor and analyze SEO performance metrics, making data-driven decisions to improve organic search rankings and traffic. 2. Plugin Management: • Audit existing plugins to identify redundant or outdated plugins that can be removed to str...

I'm in need of a freelancer who can create a 1-3 minute video review of our product. I'm looking for someone fluent in English to ensure all aspects of the video are clear and straightforward. The focus of the video should be on: - Benefits and advantages of the product As for the style of the video: - how it helped you Specific requirements for the video include: - Emphasizing certain points in the script visually Ideal Skills for the Job: -- basic: fluent in English As a demo for our consideration, Please take a 15-30 second video introducing yourself. You can share it with us using a URL or direct upload.

I'm in need of a professional who can produce 4 product demonstration videos for our new website. The ideal candidate will be proficient in creating engaging, informative videos that clearly display the benefits of our products. Key Requirements: - 4 product demonstration videos - 1-minute duration each - The videos should showcase: - Close-up shots displaying product features - Use case scenarios demonstrating the product in action - The positive impact the product has on customers Ideal Skills and Experience: - Proven experience in creating product demonstration videos - Proficiency in video editing and production - Ability to bring out the product's unique selling points - Strong storytelling skills to engage viewe...

I'm in the process of starting a new enterprise and want to launch an online test series product. This product will be similar to a GMAT test series product, providing questions for the test series. I don't have a domain name or hosting yet, so I'm looking for a coder who can handle both the site development and the product launch. Key requirements include: - Setting up a website for the test series product - Moderate customization with some unique features. I'm looking for something that stands out but isn't overly complex or expensive to maintain Ideal skills and experience: - Proficiency in web development, particularly site launching and product integration. - Experience in creating and launching online test se...

I am in search of a skilled graphic designer to create around 3 double-sided A1 posters. These posters will serve as a visual marketing tool to advertise a product/service to the general public. Key Requirements: - The posters should exude an elegant and professional style. This is essential to attract and engage the target audience effectively. - Must have experience in creating visually appealing and informative displays. - A deep understanding of graphic design principles and marketing aesthetics. The ideal candidate should be able to translate our vision into captivating visuals that will successfully promote our product/service. Experience in designing for a similar target audience would be an advantage. Dimensions are 420x600 mm2 double sided, 2 times 270x600 double...

...skilled developer to create a high quality front end (including admin panel) without any bugs/alignment issues/spacing issues/responsiveness issues and work well and look good on mobile/laptop/desktop for my website using the MERN Stack. The key features of the front end design include a responsive design, user-friendly navigation, and custom animations. I prefer to use Tailwind CSS for this project. I need the project completed within 1-2 weeks, so the ideal candidate will have experience working with tight deadlines and be able to deliver quality work within a short timeframe. Tech: Front-end Framework: React.js/Angular with + Typescript Styling: Tailwind CSS Requirements: - Must be ready to be able to be integrated with a backend and have all components and APIs re...

...e-commerce products. The platforms in focus are Facebook and Instagram, where informative and detailed posts about the products are needed. Ideal Skills: - Expertise in creating engaging social media content, particularly on Facebook and Instagram - Experience in e-commerce product promotion - Ability to present product details in an informative and appealing style. Need consumers to be engaged and intrigued. Your application should demonstrate your previous experience in this area. Show me how you can turn product details into compelling social media posts ready to catch customers' attention....

...expert who can help me create a remarkable online store that will feature electronics and home decor products. My target audience includes young adults, parents, and tech enthusiasts. To make the shopping experience top-notch, I'd like the following features implemented: - Product Search/Filtering: Customers should be able to easily find the products they are looking for, either by searching for it or using filters to narrow down their choices. - Wishlist: It would be great if customers could add products to a wishlist for future purchase or for sharing with friends and family. - Customer Reviews: Creating a space for honest product reviews from my shoppers will be key to building trust and driving sales. The ideal candidate should have proven experience in d...

I'm seeking a proficient freelancer to create a realistic 3D animated video for promoting a product. The animation should be detailed, realistic and of high quality to captivate the target audience and represent the product effectively. It will be 2 minutes long. I will provide details on what will be depicted along with voice over materials and how it is to be arranged. Skills & Experience: - Expertise in 3D Animation - Realistic Animation creation experience - Proven record in product promotional videos - Ability to deliver in a timely manner - Proficiency in communication and understanding project requirements Looking forward to working with you!

...slightly. Product design is what we're looking for, anyone who is quick to design in Canva or photoshop. Canva is a must though as this is where we keep all of our designs. Please take a look at our site We use printify to upload designs, please look we have bags, tumblers, blankets, wallets and we stay within those categoies with new designs... the summer is coming for the USA so we can do a Faith Beach collection. Please see some examples of bags below. Pay attention to colors, these colors sell, dont be afraid to use the exact colors from the images. Pay attention to the fonts as well, use the fonts you see in the images, also use the silly phrases if you see one... for example "Beach Bum" If we are doing a christian collection and are doing a produc...

I am attaching my resume . Need to align and edit this. I'm seeking an experienced and creative individual to revamp the formatting and design of my resume. I'm targeting a career move within the technology industry, therefore, I require the design to reflect a high level of professionalism and demonstrate a modern aesthetic. Ideal skills and experience for this task include: - Extensive experience in designing resumes specifically for the technology industry. - Expertise in modern and professional design themes. - Ability to reflect my professional values and skills effectively through design. Your task will not include editing the content or wording of my resume. Your primary focus will be on the visual appeal and readability. Any specific colors or visual themes used shoul...

Hi Elite Information Tech, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

**Project Description:** We are in search of a creative and professional freelancer to design a one-page product catalogue that showcases our 12 distinct collections of bedsheets and diwan sets. This catalogue will serve as a key marketing tool, highlighting the unique designs and quality of our products to prospective clients and distributors. **Project Objectives:** - **Design and Layout:** Develop a visually appealing one-page layout that features each of the 12 collections effectively, ensuring the design aligns with our brand aesthetics. - **Content Presentation:** Strategically place images, product details, and pricing information to maximize readability and visual impact. - **Brand Alignment:** Adhere to our existing brand guidelines, including the use of specific f...

The app is supposed to: - Search for specific product and add it in the cart with all needed information: delivery location, accessories, quantity. (Example: HP laptop with 14in size) - Compare the product price and service quality in the platforms and give results of the comparison. ( example: price in Amazon for the laptop is 1000$, delivery time is 3 days, the reviews are 4 star. Same for other platforms) - Direct the user to the selected platform to complete the purchase. (Example: to purchase the laptop from Amazon)

I'm looking for a tech savvy freelancer to rectify a persistent issue I'm experiencing when trying to use my DualSense controller natively with the game, Brawlhalla. Despite having support for DualSense, Brawlhalla no longer responds appropriately to the controller. Notably, I've already made an attempt to update the DualSense controller firmware; unfortunately, the issue persists. Your objectives will be to: - Diagnose the problem's root cause - Develop and apply effective manuver to fix the issue - Test to ensure the problem is completely solved The right person for this job should possess the following qualifications: - Proven experience in troubleshooting and resolving tech-related issues on Steam and Windows. - Familiarity with DualSense controll...

Hi Allied Tech Global, I need the redesign of as per our request.

Here is a brief of my requirement. What I want is when I am creating a collection page, the way I can actually sort the product is either through best selling item, product title, highest price or lowest price, new best oldest and manually. Now we have thousands of product in a collection at the moment hundreds of them. What we want to do is instead of the regular product filter which is available on Shopify, we want to have a custom one with the logic on the basis of either row as or basis on the conversion rate. So we can actually connect this with the Google sheet or we can actually have an identifier in terms of how the product would change their, how would product would look on the collection page in terms of where they are on the collection p...

More details: What type of integration are you looking for? Product inventory syncing How frequently should the product inventory update occur? Every few hours Are there specific product categories that need to be prioritized in the syncing process? Horse feed

...this valuation is to prepare my company for a potential sale. Key Project Details: - Industry: My company operates in the cross-border money transfer sector. Experience in this or a related industry is desirable. - Valuation Methods: While I don't have a specific valuation model in mind, it's important that the chosen method is relevant and accurate for a business like mine. Experience in valuing tech companies or financial services businesses would be a plus. Ideal Skills and Experience: - Demonstrable experience in business valuation, ideally with a focus on technology or financial services. - Strong understanding of the cross-border money transfer industry. - Ability to communicate complex valuation concepts in a clear and concise manner. I'm looking to wor...

Make a nice design for a lighting company's product catalog 2 products on each page with a small description of the product Like this:

We have a Pos software developed with React.js for front office and using asp.net for back office and need to integrate our system with Shopify and synchronize Orders and inventory between two systems. I need someone who has experienced this integration before. Please type #SHP# in the beginning of your reply and explain what exactly have you done before, what has been sent to Shopify and what has been received to add on Pos to synchronize two systems?

...looking to outsource my photo editing needs for product and people (model) shots. I require support for ongoing campaigns and am seeking an expert in this field. Specific Photo Editing Services (photoshop, lightroom) - Background removal: Ensuring product images have a clean, professional look - Color correction: Adjusting tones and hues to accurately represent the product - Image retouching: Enhancing product images to make them appealing for online shoppers Volume & Turnaround: - I anticipate less than 100 photos to be edited per month - The expected turnaround time for the edited photos should be around 1 week Ideal Skills & Experience: - Proficiency in background removal, color correction, and image retouching - Previous experience with pro...

I'm on a hunt for a creative graphic designer to craft an engaging banner that effectively promotes a particular product or service. While I haven't indicated a preference for the design style, I'm open to different styles and look forward to being surprised by your innovative creations. What I Require: - A compelling banner graphic that successfully markets a product or service. - Creativity and originality in the design approach. Ideal Skills and Experience: - Proven expertise in graphic design. - Strong portfolio showcasing diverse design styles. - Ability to communicate a brand's message effectively through visuals. While I've skipped the section on freelancer applications, I recommend that your application showcases keen attention to detail. I...

I'm looking to create a captivating 2D animated video that effectively promotes my product. 90 second video that is humorous based on current App designs. Key Requirements: - The video should be engaging and targeted towards adults. - The primary goal is to increase brand awareness and generate interest in the product. Ideal Skills and Experience: - Proven expertise in 2D animation. - Previous experience in creating promotional videos. - Creativity in storytelling and engaging audiences. - Understanding of adult audience preferences and how to keep them interested.

I'm seeking a proficient 3D designer who is experienced in Blender for a product modeling project. The final design needs to be professional, detailed and aesthetically realistic to suit the nature of advertising. The requirements are as follows: - Excellent skills in creating realistic 3D models using Blender. - A strong understanding of textures, lighting, and other aspects of creating high-quality, realistic models. - Experience in product modeling for advertisements. Your portfolio showcasing your previous works with special focus on realistic product modeling would help in assisting me choose the right candidate. If you have the above skills, I'd be delighted to hear from you.

As a business owner, I'm seeking a ...business owner, I'm seeking a skilled professional to increase the sales of my product launches. Primary tasks will focus on creating a comprehensive and innovative marketing strategy that could significantly propel the sales figures. Ideal candidates should possess the following: • A robust understanding of product marketing, preferably with a proven record of success in this area • Proficient in the creation and execution of strategic marketing plans • Competency in conducting market research to analyze competitive landscape Bringing in-depth knowledge about changes in market trends and customer preferences will be a considerable advantage. The objective is to maximize the reach and visibility of the prod...