Total words : 2000
Country Preferred : India/US
select one brand (e.g. Pepsi, Coke, LG, Cadburysand Samsungor many others in the market) and follow the format as listed;
•Create a TV advertisement in the form of a storyboard(a pictorial representation of how a commercial will develop) and accompanying script.
•Assume that you area creative art director and copywriter for an advertising agency, craft a creative brief for your campaign (one-page maximum) and a succinct 500-word rationale for your advert using the theory discussed in the lectures (e.g. choice of creative style and message appeal).
and 1500 word creative brief
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Hello
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Best regards
Asanga
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