Business Strategy

Business success is often tied to effectively managed strategies. Pick a successful or unsuccessful company with operations in Singapore and comment on its strategy management process. The choice of company is very open; any company you’re interested in. Discuss its success or failure with reference to concepts presented in the text, in particular(external environment; opportunities, threats, industry competition and competitor analysis) and (internal organization; resources, capabilities, core competencies and competitive advantage). The paper should be 3-4 pages long, 1.5 line spacing, 12 font size (excluding cover page, tables, diagrams and appendices). No table of contents is required. In this assignment, you are suggested to 1. Give a brief introduction of the company and its current performance. 2. Tie your discussion to either the Industrial Organization (I/O) model or Resource Based (RBV) model or both. 3. Conclude with some lessons learned from the success or failure of the company picked. - Proper referencing, which include both in-text citations and reference list. No plagiarism please. Always refer to Harvard Referencing Guideline