Num. of words: 23,000
Topic: Consumer learning
Extensive research needed: yes
Extra notes: CHAPTER 1 - INTRODUCTION
1.2. Background of the Study
1.3. Statement of the Research Problem
1.3.1. Research Questions
1.3.2. Objectives of the Study
1.4. Justification of the Study
1.5. Research Purpose
1.6. Scope of the Study
1.7.1. Consumer Learning
1.7.2. Purchase Intention
1.7.3. United Kingdom
CHAPTER 2 – LITERATURE REVIEW
2.2. Consumer Purchase Intention
2.3. Price and Consumer Purchase Intention
2.4. Impact of Consumer Learning and Consumer Purchase Intention
2.5. XXX and Consumer Purchase Intention
2.6. XXX and Consumer Purchase Intention
2.7. XXX and Consumer Purchase Intention
2.8. Demographic Variables
2.8.3. Marital Status
2.9. Applicability of Theory of XXX
CHAPTER 3 – METHODOLOGY
3.2. Theoretical Framework
3.3. Hypotheses of the Study
3.4. Research Design
3.5. Research Type
3.6. Data Collection Method
3.7. Sampling Method
3.8. Research Instrument and Measurement
3.9. Design of Questionnaire
3.10. Pilot test
3.11. Data analysis techniques
3.11.1. Reliability Test
3.11.2. Descriptive Analysis
3.11.3. Correlation Analysis
3.11.4. Regression Analysis
CHAPTER 4 – ANALYSIS AND DISCUSSION OF FINDINGS
4.2. Demographic Characteristics of Respondents
4.2.1. Age of Respondents
4.2.2. Gender of Respondents
4.2.3. Marital Status of Respondents
4.2.4. Income of Respondents
4.3. Reliability Analysis
4.4. Descriptive Statistic Analysis
4.5. Scatter Plots
4.6. Compare means
4.7. Correlation Analysis: Relationships between the Variables
4.8. Multiple Regression Analysis
4.8.1. Residual Analysis
4.9. Hypotheses testing
CHAPTER 5 – MANAGERIAL IMPLICATIONS, LIMITATIONS AND RECOMMENDATIONS FOR FUTURE RESEARCH
5.1. Discussion on Findings
5.1.2. Demographic Profiles
5.2. Managerial and Theory Implications
5.3. Limitation of the Study
5.4. Recommendation for future research
Extensive research needed: yes
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