I want to commission a series of whitepapers related to B2B Telemarketing & Lead Generation.
The whitepapers need to demonstrate thought-leadership i.e.. need to be exceptionally high quality and therefore written by someone that understands B2B Marketing, Sales & Lead Generation challenges faced by companies.
The whitepaper subjects are:
B2B Telemarketing and Lead Generation – Setting KPIs & Measuring ROI.
Choosing the Right Channel to Generate B2B Sales Leads
Driving Productivity of your Field-based Salesforce
I can undertake the design element, what I want is the content, probably in the region of 1-2,000 words per whitepaper.
I will want to validate your ability to write high quality content and your understanding of the B2B Marketing / Lead Generation industry.
A short sample of the intro to a first whitepaper is attached.
Initially I will commission 1 paper (which is what this bid is for), then subject to it being of a good standard will commission further whitepapers on an ongoing basis.