Create an Original Print Advertisement for a New Product - 15 hours $50

Create an original print advertisement for your new product. You need to create original copy and layout for the product or service. It can be a print ad in a newspaper, online ad, magazine ad, billboard or transit ad. In addition to creating a print ad, please answer in detail each section of the outlined format below to justify your creative. You can use a design program, Microsoft Word, a combination of Word and embedded photos, logos, and graphics, or you can draw it yourself. The print ad size will be a 6 x 6 inch ad. The online ad should be 2 x 6 banner ad. If you are doing a billboard ad, it should be 3 x 7. Transit ad depends on where it is located. Name of Product/ Brand: Brief description of the product/ brand Brief description of competition Describe the Target Market in some detail A. Demographics B. Psychographics C. Behavior of Product buyer/ users D. Primary, Secondary Advertising Objectives Media Selected A. What specific media outlets (print) would you advertise in? B. Justify why the media selected is appropriate C. Media Costs Justification of copy or lack of copy (usually in terms of the target market and media choices) A. Headline, Subheadline B. Body Copy C. Message Justification of layout/ design A. Overall layout B. Unity/ Balance/ Informal Balance C. Color/ Shape/ Symbols D. Photo/Graphics *Please use Basic Advertising Copy Structure on back and in your text.. Basic Advertising Copy Structure Headline- Headlines usually have the largest font size. It is usually 5 to 8 words in length. Use simple, easy to understand words. Appeal to the self interest of the audience. The headline has several functions: gives news reinforces the brand attracts attention attracts a target market increases curiosity arouses emotions calls to action Subhead- This optional device often occurs right below the headline. The subhead line uses a few words that clarify, reinforces or explains the headline. The goal is to provide a smooth transition into the body copy. Body Copy- This is the text in the advertisement that provides support and details about the product or the current offer. Often the body copy will use present tense, singular. Use Active verbs. Vary the sentence length. Involve the audience. Many types of body copy are possible: benefits of the product testimonial from customers expert opinion narrative about the product or a customer examples options rhetorical questions statistics about the product positioning information Tagline -Often this is the brand slogan Logo- Brand symbol and/or words Photo/Graphics For more information, telephone number, URL of website