In Progress

Project Java

Objective

Design a 473ml aluminum can for our new brand that is highly appealing (looks indulgent), communicates what the product is (Creamy coffee drink with rum), Stands out from the rest.

Background

The RTD beverage or adult refreshment category is constantly being bombarded by an endless number of flavour innovations (examples: Hey Yall Fruit mixes, Palm Bay Citrus combinations, Twisted Tea mix, Mike's Hard Root Beers, etc)

When we quickly look at this innovation trends we see a clear influence coming from other packaged and non packaged products (Soft drink, Tea blends, JugoJuice mixes, Starbuck Frappuccinos, etc)

When we take at a closer look at the package product segment, we see a strong trend coming from the Coffee houses into the supermarkets.

The increase innovation of products like Frappuccino®, Illy® or TimHortons® in grocery stores to target this millennial poses an opportunity to bring this trend to the adult ready to drink category. We want to be one of the first to bring this coffee trend, as an indulgent frappuccino creamy drink with a bit of rum.

Target

It is clear that our young millennial target is different to the consumer we use to have. This is a consumer that driven mainly by unique alternatives and willingness to pay for differentiation.

They are more open to explore different flavours and require a wider array of products to cover his/her current need states.

Need state: relax and enjoy.

21 to 30 Young more female skewed. (don't exclude males)

Skills: 3D Design, 3D Rendering, Graphic Design, Logo Design, Product Design

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About the Employer:
( 0 reviews ) Surrey, Canada

Project ID: #11717028

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J2CreativeGroup

Hello! The Artwork would be available in Vector format : Illustrator (versions 5, 6, CC), PDF, EPS and Bitmap: JPEG, PNG (Transparent background). Please, check our profile... any question don't hesitate to send me a p More

$400 CAD in 7 days
(59 Reviews)
6.6

8 freelancers are bidding on average $259 for this job

descomgroup

Lets design 473ml aluminum putting some hot, chocolaty, smoky and creamy touch. I have read your project brief in details and good to start immediately. I will deliver: - 5 Initial Design Concepts as first d More

$145 CAD in 3 days
(270 Reviews)
7.1
ctaborda

Hello, I Have an experience of 5 years, Am going to meet on quality, efficiency and in time your project, to contact me for more info

$250 CAD in 3 days
(102 Reviews)
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$164 CAD in 3 days
(41 Reviews)
6.5
eliasbelisario

https://www.dropbox.com/s/5c8trh51uznlzh7/Coffee%20Mug%20Mockup%2001.jpg?dl=0 https://www.dropbox.com/s/apn3s2ywlg578ec/Tea%20Box.jpg?dl=0 https://www.dropbox.com/s/jwi64p7kwao46kk/intheline5.jpg?dl=0 https:// More

$117 CAD in 3 days
(63 Reviews)
6.4
klikrz

Similar work done previously: https://drive.google.com/folderview?id=0B89MVkA1EDPkflBsTHJoR2N5MHk5M2FETTB3ek5xTlVEd3NKeTFHeTZ4ejFlM1cwbFM2QmM -Sumit (Invited by Agustina, your project assistant)

$235 CAD in 5 days
(79 Reviews)
6.1
ahmedhamdypop

Dear Sir, This is Ahmed Hamdy an Industrial design engineer, I have been working in product design for the past 8 years. I have a lot of products in the market right now. I'm working now as Teaching More

$264 CAD in 4 days
(39 Reviews)
5.6
johnnymadrigal

Hello, My name is Jonatha R. Madrigal R., I am a 3D Specialist,I have been working with visualization for the last three years. I have completed over 30 International Projects for companies in Canada, The United States More

$500 CAD in 10 days
(23 Reviews)
4.9