Corporate logos for a small start up. (Looking for good quality, low cost, I'm just starting out... (again))
## Deliverables
I am a one-man software development shop, just getting started. In order to start creating my new "corporate identity" I need a set of logos, suitable for inclusion in my software project. I'm not a graphics artist type, so all I can do is describe to you in words, what I want the logo to CONVEY (NOT LOOK LIKE)... if you know what I mean.
My customers fall into two broad categories Military Aircraft Maintenance and Medical Clinic Electronic Health Records. Weird eh? Don't ask how I ended up with these two diverse groups of customers. Anyway, on with my story...
I need a set of COMPANY logos, must be sized SMALL, MEDIUM AND LARGE
Small: Fits on the "desktop" of a PC. Normally these are about 16px by 16 (I think.. you need to tell me)
Medium: Fits nicely in the banner of a web page (32x32 or 64x64?) again, you tell me the size.
Large: Screams at you from the main body of a web page (64x64 or Larger?) (you tell me)
The logos must be in a format that can be included in web pages and into Microsoft Windows .Exe's so, I'm talking the exact same logos in:
.png, .jpg, .bmp file formats
Ok, here's the fun part... the logos must convey 4 attributes:
"Lightness" "Speed" "Reliability" "Power"
(Kind of like a laser beam? Ok, I've given too much away already)
The company name is: JETLYT
Pronounced "Jet" "Light" together as one word.
This is a real company, I've legally created it with my lawyer and I've got the domain name locked down thru GoDaddy.
The logo must be SIMPLE, like the Nike "swoosh", or the Cisco "LED readouts" According to your creative guidance, the logo may, or may not, include gradient colors. Just keep in mind that it must convey the same 4 "feelings" or emotions, in all applications, (PC .exe, Web page), versions, and sizes.
All logos must be created in 2 versions:
Version one: Logo with JETLYT text.
Version two: Logo without text.
The text, in all cases will be the company name:
JETLYT or jetlyt or basically, I need a custom font.