Blog Posting, Tweeting, Facebook Social Marketing

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Hi ............ Find out our approach for for two major social media platforms and other platforms. Channels Responsibility Facebook - Visibility + Education + Branding Channel Approach: Post to a set Facebook calendar Emphasize on eye-catching imagery in every post Where imagery is a challenge, play with fonts –excellent typography Restrict status message to 90 characters where possible Carry a short URL along with posts Increase reach with appropriate hashtags Reply to comments the soonest possible Publish different types of engaging content – images, videos, info graphics, polls etc. Posting Frequency: 10 posts per week ( Monday to Friday) Twitter Channel Responsibility: Visibility + Information Channel Approach: Arrive at a bank of hashtags to increase reach of tweets Feature website / blog URL in tweets Accompany all tweets with images Share content from all brand channels Conduct polls – use it to gauge sentiment of the audience Share poll outcome on all brand properties Promote select tweets – like polls – for reach, engagement and followers Conduct “Twitter-only” contests and activation