Business Plan

Create a business plan proposal. This business plan must contain the following required structure:

AN OUTLINE OF YOUR BUSINESS PLAN

EXECUTIVE SUMMARY

 Opportunity Statement

 Business Concept and Product or Service

 Description of the Target Market

 Competitive Advantage

 Essence of Marketing Approach

 Economics and Breakeven

 Technology and Operational Issues

 The Team

 Financial Highlights

 Financing Needs and How the Entrepreneur or Team Proposes to Raise the Money

I. THE INDUSTRY

A. Define Industry, Its Size and Growth Rate

B. Industry Structure

C. Industry Trends

D. Key Success Factors

II. THE COMPANY, CONCEPT AND PRODUCT(S) OR SERVICE(S)

A. The Company and the Concept

B. The Product(s) or Services(s)

C. Entry and Growth Strategy

III. MARKET ANALYSIS

A. Definition of Your Relevant Market and Customer Overview

B. Market Size and Trends

C. Buyer Demographics and Buyer Behavior

D. Market Segmentation and Targeting

E. Competition and Competitive Edges

F. Estimated Market Share and Sales Figures

G. Ongoing Market Evaluation

IV. THE ECONOMICS OF THE BUSINESS

A. Revenue Sources and Gross and Operating Margins

B. Fixed and Variable Costs

C. Operating Leverage and its Implications

D. Start-up Costs

E. Breakeven Chart and Calculation

F. Overall Economic Model : Logic of Profit

G. Profit Potential and Durability

V. THE MARKETING PLAN

A. Overall Marketing Strategy

B. Pricing

C. The Selling Cycle

D. Sales Tactics

E. Advertising and Sales Promotions

F. Publicity

G. Customer Service

H. Warranty or Guarantee Policies

I. Distribution

VI. DESIGN AND DEVELOPMENT PLAN (also called R&D)

A. Development Status and Tasks

B. Difficulties and Risks

C. Product Improvement and New Products

D. Projected Development Costs

E. Proprietary Issues/Intellectual Property (patents, licenses, copyrights, brand names, trade secrets)

VII. OPERATIONS PLAN

A. Operations Strategy

B. Operating Model and Cycle (front stage and back stage)

C. Geographic Location and Physical Location Requirements

D. Facilities and Improvements

E. Equipment Requirements

F. Employee (non-managerial) Requirements

G. Capacity Levels and Inventory Management

H. Legal Issues Affecting Operations

VIII. MANAGEMENT TEAM

A. Key Management Personnel and Responsibilities

B. Organization Structure

C. Management Compensation and Ownership

D. Other Partners and Current Investors

E. Employment and Other Agreements, Stock Option and Bonus Plans

F. Board of Directors

G. Other Shareholders, Rights, and Restrictions

H. Supporting Professional Advisors and Services

IX. OVERALL SCHEDULE

X. CRITICAL RISKS, PROBLEMS, AND ASSUMPTIONS

XI. FINANCIAL PLAN (3 - 5 years of statements go in appendix)

A. Highlights of the Financial Statements

B. Months to Breakeven and to Positive Cash Flow

C. Key Financial Assumptions (unless covered in preceding section)

D. Key Cost Controls

E. Pro Forma Income Statements

F. Pro Forma Balance Sheets

G. Pro Forma Cash Flow Analysis

XII. PROPOSED COMPANY OFFERING

A. Desired Financing

B. Proposed Offering

C. Capitalization

D. Use of Funds

E. Investor’s Return

XIII. APPENDICES (including one on key sources used)

The business plan will be for a new startup business that primarily produces grilled cheese sandwitches and soups and delivers to locations on a university campus. Therfore, the menu will contain different types of grilled cheese sandwitches and so forth.

Attached please find a pdf that outlines the entire project in details. I can provide sample business plans but please look at the required number of pages for each section described in the document attached. THIS PROJECT NEEDS TO BE COMPLETED BY APRIL 12th.

Technical Writing

Project ID: #5773321

About the project