Bead It Website

- a new website using a CMS (Joomla!) - blog - classes - bead details, history / featured products - 1st on search engine results for targeted keywords - Facebook promotion and marketing 1) Website The website will use Joomla CMS with a customized template. The design should be simple, elegant with a clear navigation. Slideshows should be used to feature specials and events. A catalog system will be installed and customized to display featured beads with their stories. A blog will be setup. You will be able to manage your site from any browser. If you need iphone management, we can also set that up for you. The design will be based on an existing template that we will customize to match your brand. 2) Search Engine Optimization a. a keyword analysis and competitive analysis will be performed to identify the right keywords to optimize for. Reports and analysis will be provided. b. on-site SEO The site will allow for customized urls and have the tools needed to optimize the code for Google. The key pages will be optimized manually for targeted keywords. c. off-site SEO The site will be listed on directories, local search databases, and we will make sure that it is indexed completely by search engines. 3) Social media integration Facebook will be integrated to your site. Automatic publishing to Facebook wall, custom Facebook fan page managed through the site. 4) Social Media Marketing Your Facebook page will be branded. We will setup a custom landing page on your Facebook page to motivate people to become fans. We really need to do three things: - grow your fan base - engage your fans so that they interact more with your content and expose your brand to their networks - get your fans to come to your shops to purchase and/or attend classes 5) Mobile version of the site The site will detect the mobile device and customized content will be displayed instead of the regular site.