Bump Products is an Australian owned and made manufacturer of car protection products. My father started the business 15 years ago and is still lacking in direction. He sells the products both online and in stores like Supercheap auto. The packaging for his products is coming up to 15 years old, and really requires some updating, as well as a simple logo and updating his website. His website is [url removed, login to view], and this will give you an idea of what you're dealing with. The website design looks totally different to his packaging, which again looks different to his business cards. Basically his whole business requires a marketing overhaul. A great project for anyone wanting a great challenge !