Develop a Corporate Identity and Branding/Marketing for Financial/Banking Company

Invethic is accepting proposals for a consultant to design and implement the branding and messaging for the company’s website. The responses to this RFP will be used to fairly select a qualified individual or firm to design and produce the final work product. Invethic’s website is based on a Wordpress layout and CMS using HTML, PHP and CSS. The site is currently maintained internally. Invethic also maintains a web “app” which is mostly separate from the Wordpress site, however users are currently authenticated through the Wordpress site and transferred to the app upon login. The winner of this solicitation will be asked to create new branding and/or modify the existing branding in order to create a unified messaging to market the company’s product. Invethic currently has some draft marketing and branding currently on the website and the bidder should be expected to recycle most of it. Bidders should have prior experience doing corporate marketing, branding and messaging, preferably with experience in a financial field. This project may require the use of content creators such as the Adobe CC package in order to produce interactive figures, charts or other content. Bidders should be familiar with these packages as well as have a working knowledge of the Wordpress framework, general HTML and CSS skills as well as be fluent and highly advanced in English with high degree of competency in motivational messaging and syntax. A detailed description of the product along with Invethic’s current marketing ideas will be provided to the winning bidder. It is expected that the bidder will discuss in depth with Invethic the various marketing techniques and the overall messaging before getting started. Invethic will provide a detailed overview of the product and examples of messaging and branding at competitor’s sites in order for the winning bidder to get a feel for how similar products are currently marketed. See [login to view URL] [login to view URL] [login to view URL] [login to view URL] Invethic’s product is an investment management service designed to automatically invest individual’s money using algorithms into companies that are environmentally friendly, socially responsible and have strong internal governance policies. Note that Invethic has already designed a logo which is included on the cover sheet of this RFP document. Logo design is beyond the scope of this work assignment and should not be reflected in bid prices.