Hello!! I'm David, a Franchise Consultant and Strategist. I render over 38 digital and marketing skills; Business development/Coaching/Strategy/Modelling/Identity/Assessment Inclusive. Okay, so you are in the process of franchising your company to a franchisee.
Let me walk you through my model of operation and how I can help you find a potential franchisee and present your company able enough to be franchised.
So, the general mistake most people make is thinking the franchisee has done market analysis or even know the industry. So as a developer and Strategist, this is what I'm going to do for you first; I'd do a FREE Brand Assessment then SWOT and PESTLE Analysis with you under an hour immediately you accept my proposal. During this Session, I'd understand the elements, strengths, weaknesses, threats, Opportunities and sustainability of the company so that I can write a suitable business plan to be presented to potential franchisee. Then I'd move to doing research writing market analysis on the following
- Identity of Competitors and Target Audienc
- Business Scope of Competitors
- Content Strategy of Competitors
- Mapping of Competitors.
Then I'd use them to help write your Brand scope, objectives, guidelines, executive summary, identity, model, strategy, tagline, vision and mission statement. This information are what gives your company unique identity in the eyes of the franchisee. Then I'd go out and search for potential franchisees for you. Send a DM let's discuss.