Re-design an existing wordpress website (different template or build from scratch)

For clarity, let's do it in points:

Please have a look at my site - [url removed, login to view]

1/ I want my site to look good. I switched to wordpress to make my site mobile compatible. Wordpress looks sad

in comparison to old fashioned HTML, no matter what template I use (newspaper-ish look). I guess that some 70% of my clients are fee-males.

Those are fine tuned towards special effects, nice colors, flowers and fluffy bunnies rather than "boring" technical stuff. Boys do appreciate my site for what it is,

as it's the only site in Auckland from which you can actually learn anything about tile and grout restoration. I want to keep it that way, but not at the expense of loosing fee-male clients.

2/ SEO issues... I use to be on top of Google in 2009-2011. I suspect I got penalized by panda or penguin, as my site virtually vanished overnight.

I climbed back on front page in second half of 2013 (if memory holds), but I'm nowhere close to where I was previously. My main competitors are:

[url removed, login to view] (recently the "on-line alpha dog" of grout restoration)

[url removed, login to view] (a beautiful example of old school SEO - the content consists basically of keywords, it's painful to read, this should be penalized by Google for

keywords stuffing)

[url removed, login to view] (3 pages with no text!!!!, how the hell those are higher than me in search results???!!!)

[url removed, login to view] (no real knowledge shown on site)

[url removed, login to view] (not a single sentence of actual tiling knowledge, not something I'd call a content)

[url removed, login to view] (no real knowledge shown on site)

[url removed, login to view] (no real knowledge shown on site)

[url removed, login to view] (a decent website that went down like a stone just recently...; the only boys in Auckland except me that actually know the trade)

What I want in this point is obvious - Auckland is my house!!! I have to be right beside Groutpro if not in front of them.

3/ Off-line SEO... This would be a next job, once I'm satisfied with web development part.

You're welcome to submit a separate quote for off line seo.

4/ More seo issues... Those have to be handled just by proper website design. We know that Google wants one keyword per page. That's the main reason I want a freelancers help.

I don't have time to be Shakespeare as someone has to actually restore some grout in a meantime... Besides, I don't actually know how to handle it, by blog posts or service pages or both. If both, how exactly? You cannot utilize all possible variants of keywords just by listing your services which in my case would be:

a/ grout/tile - cleaning, sealing, restoration, repair, repairs, painting, removal, specialist, professional, installation (that's 20 combinations already!!!)

b/ re-grouting, regrouting - tile, tiles, terracotta, stone, marble, slate, shower(s), bathroom(s), shower floor, shower base,

c/ silicone - removal, replacement, re-caulking, recaulking, installation, cleaning

How the hell to pull it of without having to produce 150 pages???? Or do we have to??

Hope that's enough info to get a feel of what needs to be done. I will provide other materials one we get to it (photos, writing materials if needed)

The whole knowledge base of my profession is summarized in - [url removed, login to view] (materials, techniques, material data sheets, images, videos e.t.c.)

I want knowledge on my site, but I don't want to provide a free course of tile restoration to my competitors. There has to be a delicate balance of what to allow public to know...

Most of my competition is franchise operators. That means people from all walks of life with zero tiling experience who after a week course of grouting become "professionals, gurus and masters", LOL.

I want to keep it that way.

Skills: Graphic Design, HTML, PHP, SEO, Website Design

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About the Employer:
( 0 reviews ) New Zealand

Project ID: #8534267

29 freelancers are bidding on average $592 for this job


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