1. Generating leads to understanding their online behavior and evaluating them for sales conversion. To manage the entire lead cycle.
2. Create behavior profiles for every visitor based on their browsing behavior to offer them exactly what they want.
3. Plan multi-channel marketing activities from website to EDM
5. Create workflows to generate leads into the right channel's email and engage with relevant content.
Create a customized journey for every lead or customer to see how they progressed at each step.
6. Analyse lead growth, campaign performance, and revenue generation.