The Lead Gen Manager is responsible for plan, direct and oversee the generation of quality paid and free traffic that converts into our various marketing funnels as leads, which convert to sales of our membership program and other complimentary products. The Manager is responsible for planning and optimizing current marketing funnel, and adding new funnels that have the end goal of generating new sales of our membership program and upsell offers (i.e. Book funnels, content funnels, blog funnels, affiliate marketing, webinar funnels, etc). They are responsible for the daily tracking and reporting of all metrics for each funnel to encourage the optimum performance of traffic and budget. The Manager controls the allocated budget and ensure we are meeting Cost per Acquisition goals and beating them monthly.
Managing Facebook, LinkedIn, Instagram ad campaigns
Performing constant testing on Facebook and other platforms to maximize conversion
Staying current with the latest techniques in Facebook and online marketing i.e. Video ads, Chat bots, high ticket funnels, JVZoo tools, etc.
Running split tests on pages with offers using A/B or multivariate tools
Organizing viral blog content using tools like Upviral to drive more subscribers and sales
Establishing, maintaining and building affiliate and partnership relationships
Using online landing page building tools such as Leadpages and Clickfunnels
Comfortable with use of ‘direct response’ marketing copy to drive conversions and clicks
Comfortable with sourcing graphics for use in ads and landing pages, keeping an ‘eye for design’ with goal to convert
Meeting the goals of the business unit
Accountability and Dependability “Accountability is #1”
Communication “Communication is key”
Planning and Organizing “We work smarter”
Teamwork “Team spirit”
Empathy “Why we do what we do”
Adaptability / Flexibility “Willingness to Change”
Adaptability and Flexibility
Decision Making and Judgement
Creative and Innovative Thinking
Development and Continual Learning
Plan digital marketing campaigns on various platforms to drive new membership sales.
Work with leadership to devise new strategies and tests for implementation.
Provide daily and weekly reports on KPIs (Key Performance Indicators) such as new leads, cost per acquisition, new sales, new upsells and more.
Run Facebook marketing campaigns daily to ensure meeting KPIs
Setup and test LinkedIn marketing campaigns and create baseline KPIs
Setup and test Pinterest marketing campaigns and create baseline KPIs
Setup and test email marketing campaigns with 3rd party vendors
Independently can set up copy and graphics needed for campaigns without requesting help (larger projects may require a graphic designer or direct response copywriter)
Make recommendations on new lead sources to test and implement
Stay current on best practices
Foster a spirit of ‘bootstrapping’ and ‘growth hacking’ – always looking for a better way to get to our end result, no matter if no one else is doing it.
Be a ruthless tester – never comfortable with the status quo, but always looking to push the envelope for greater results and conversions at the highest quality and for the lowest price
Consciously create a workplace culture that is consistent with the overall organization and that emphasizes the identified mission, vision, guiding principles, and values of company
Maintain transparent communication. Appropriately communicate organization information through department meetings, one-on-one meetings, and appropriate email, IM, and regular interpersonal communication.
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