We require an SEO/SEM/SMO/SMM expert to manage all SEO and marketing activities. You will be responsible for managing all SEO activities such as content strategy, backlink creation, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.
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1. Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyse website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimise copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyse competitor advertising links
8. Develop and implement link building strategy
9. Ensure SEO practises are properly implemented on newly developed code
10. Drive SEO in content creation and content programming
11. Also handle social media marketing on Instagram, Youtube, Facebook, Twitter, Pinterest, etc.