I have a soccer coaching business that has operated since 2007. In the past, new customers have generally come from customer word of mouth. There has been some marketing attempts in the past but generally sporadic and ineffective. Children aged from 3 - 12. My main audience is parents so experience in this demographic would be helpful
A. Increase the number of local children being coached from 70 to 200 per week,
B. Sell my coaching products to a global audience.
The Work I Require
1. I'd like to know the options available to me (both digital and direct marketing). This would include ball park figure for expenditure on each option.
2. Once the options have been prioritised, I require a plan and an implementation strategy for the highest priority digital and direct marketing options..
Once the strategy and action plan has been approved I can then look to undertake assistance to implement it.
Currently, I have a website, an email list of 1000 present and former customers. I have linkedin and facebook pages (not considered an asset at this time).