Goal driven Marketing Professional with 5.2 years of Experience in Managing end to end Marketing Campaigns including Campaign Planning & Link URL tracking setup, Email-Marketing, Complete Marketing Automation, Executions (Data Segmentation, Emailer Campaigns setup & Output Delivery, Online Lead Generation via Events, webinar, seminars & Demand Generation Campaigns, Email Deliverability, Campaign Response Analysis), Client Servicing & Process Management. Possess strong project Management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment. Area of expertise includes: -
• Marketing Campaign management
• Campaign Planning and Execution
• Marketing Automation
• Demand Generation Campaigns via Email, Events, Webinar, Gated Content Promotion
• Online Lead Generation and Lead Nurturing
• Email Marketing
• Customer Life-cycle Campaigns
• Email Campaign Setup and Optimization
• Email list Analysis, Hygiene and Management
• Marketing Operations, People and Project Management
• Campaign Measurement and performance analysis
• Client Handling/Servicing and Gathering business requirements
• Data Segmentation
• Market Research
• Competitive Intelligence
• CRM understanding
• Campaign Reporting’s for Conversion tracking and ROI analysis