We are looking for a methodological Market Research Analyst create a detailed market reserch report to survey customer preferences and statistical data in the Chinese/Taiwanese/Hong Kong market in order to inform product designs, prices and promotions for a startup. The successful market researcher must be able to read Chinese and analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends, other parties researches and implement best practices
Proven Market Research Analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field
The project is a fixed-price contract and must be completed within one month.
Available applicants can submit a CV/Resume to Ms. Rose, Human Resources Manager, the Lam Corporate Group.