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Product :- Nihar hair oil
Problem statement :- Market penetration strategy of Marico in rural india for Hair oil segment( NIhar)
1- Accessing the Market share of Nihar in rural areas.
2- Perception mapping of Customers.(Survey of consumers as well as retailers to assess the brand recall, affordability and utility
3- Recommendations based on survey analysis and results.
porters 5 forces
1-Which hair oil do you use?
2-What do you look for, while purchasing hair oil?
a-Price b-Brand c-type(Badam amla, Coconut, Mustard ) d-SKU availability
3-Have u heard about Nihar Oil?
4-If yes, then by which medium?
5-If no, then which brands are you familiar with, in hair oil segment?
6-Which medium of advertisement influences your buying decision most?
7-Does availability/unavailability of oil at retail store influences your buying decision?
8-What is the average consumption of oil in your house monthly? (100ml, 250ml )
9-Does SKU size alters your buying decision?
10-Do you keep changing your hair oil very often subject to above conditions?
11-Would you buy hair oil if it is made available in sachet?