Target Segment Messaging Marketing

₹250000-500000 INR

Closed

Posted

over 4 years ago

₹250000-500000 INR

Paid on delivery

To qualify, you need to answer this, and then I will see if I can give away the actual project to you You need to define some really quirky and emotional message to target the customer for hair-care and skin care (Dove for Women) 4 segments for Hair Care: 1) Get Instant Salon Like Hair 2) Ingredient Driven 3) Everyday Wash 4) Trendy - Experiments with the hair 5 segments for Skin Care 1)Ingredient-driven (Sophisticated, smart shopper) 2)Facial like experience (Everyday Spa) 3)First Impression (job/date/alternate for perfume) 4)New Mother's Choice 5)Old People (Wrinkle free)

Project ID: 20787354

About the project

5 proposals

Remote project

Active 5 yrs ago

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5 freelancers are bidding on average ₹375,000 INR for this job

@taniabenademeyer

Through the use of social listening, you need to first understand the affinities of your target market. You also need to look at the communities they are influenced by. Thirdly, combining the above with the topics they speak about will inform the motivational drivers of your segmented groups. This information can help you decide whether you need social ads, influencer marketing, banner ads, YouTube videos, etc. to not only get engagement from your community, but convert their engagement to an intent to purchase your product. I have vast experience helping major corporations build their digital strategies and increase their sales through extracting insights to inform customer segmentation.

₹500,000 INR in 10 days