PART A: The four Vs of operation (600 words, 60 marks)
Visit and observe two different restaurants. Compare them in terms of the four Vs. Think about the impact of volume, variety, variation and visibility on the day-to-day management of each of the operations and consider how each operation attempts to cope with its volume, variety, variation and visibility.
PART B: The Marketing mix (400 words, 40 marks)
Define positioning and then evaluate how organizations use the marketing mix to position their products within the minds of the consumers of their products. Support your answer with examples.
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