You have been appointed as an international business consultant for an upcoming high profile UK SME based in London called Mothers Milk (MM). One of their key objectives for 2020-21 is to tap into the Chinese market for their “Ultra High-Temperature (UHT) milk for children aged from (3-11 years)”.
The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition compared to the current local options. Having access to international suppliers, the business fully intends to make use of the UK's reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.