The objective of the task is to conduct an original research study related to luxury
marketing. We are at liberty to choose a research topic of their choice (examples: counterfeits,
celebrities, ecommerce, CSR, brand origin…..).
The onus is to collect, analyse and interpret primary data. This can be collected by
various means (e.g. interviews, focus groups, survey, content analysis…etc.).
Need to submit a 10 page maximum (single space, 12 font size) summary of their research.
The report (research paper) can be structured as follows:
Introduction including Research Objectives/Questions