# Statistician for Jobs to Be Done Survey Analysis

Goal: Define a 2, 3 or 4 segment solution for the survey response data

Jobs to be done methodology we have followed

2. Define customer need statements.

3. Do survey. Ask for respondents to rate importance and satisfaction of each need statement.

What you need to do:

4. Calculate importance of each need statement using the following method:

1. Calculate percentage of responses that are either a 4 or a 5 and multiply by 10 to get number out of 10; e.g. 45% of respondents rated the need as either a 4 (very important) or a 5 (extremely important). Therefore the score is 4.5.

2. Use the same approach to calculate satisfaction.

5. Calculate the Opportunity Score

1. Opportunity score = Importance + MAX ( ( Importance - Satisfaction ) , 0)

6. Plot the Opportunity Score on the Opportunity Map

1. Refer to this video: [url removed, login to view]

2. PLEASE WATCH THE VIDEO. IT IS MANDATORY IF YOU ACCEPT THIS PROJECT. IT WILL SHOW YOU THE OUTPUT WE NEED.

7. Perform cluster analysis (SPSS or alternative tool) to find a segment of the market that is underserved (see video).

8. Perform a factor analysis using the profiling questions (questions 2 through 8 ) to understand what the respondents in this cluster share in common with each other.

*Notes on the survey*

Question 1 - This is a screener question. If they do not play Electric Guitar they were disqualified from the survey. There are 212 complete complete responses.

Questions 2 to 8 are profile questions.

Questions 11 and 12 are about pricing.

Here is a link to the survey: [url removed, login to view]

If you are accepted for the job I will send you the survey data.

( 0 reviews ) Bristol, United Kingdom

Project ID: #16138398

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