App Store Optimization Expert

App Store Optimization Consultant: Job Description About Stessa Stessa is smart accounting software for real estate investors with rental properties. We empower landlords to optimize their portfolio for profits by automating 90% of the busy work and offering personalized insights into performance. While Stessa is unique in the fact that we are custom-built by real estate investors for real estate investors, our periphery competitors are Quickbooks, Cozy, Avail and Buildium. The individual we are seeking for this project is confident: - SaaS-specific ASO, accounting or finance app experience a plus - Understanding keyword and search engine optimization is - Deep knowledge of the Google Play and App Store algorithms - Auditing current app store listings and outlining ASO best practices for SaaS What we're hoping to accomplish with your help: - Increase of 20% mobile app installations - Higher organic ranking for strike keywords Project scope includes: - Complete an audit for current app store listings and ASO strategy, including competitive analysis and research - Outline processes and best practices for ASO with marketing lead, and offer recommendations - Test and report on hypotheses to improve CVR, organic installs, and paid advertising efforts - Coordinate with marketing director to obtain required ad creative assets for paid campaigns - Offer framework rec for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance • Work in close collaboration with the Director of Marketing to create an ASO "Cheat Sheet" based on Audit results and recommendations Project Length: 10-15 hours