Google My Business (GMB) is a free platform that allows businesses to manage their online presence across Google, including Search and Maps. Google Map Citation, on the other hand, is the process of creating listings for a business on various websites, including Google Maps, so that the business can be found by potential customers. Both GMB Optimization and Google Map Citation play a crucial role in local search engine optimization and help businesses increase their visibility in local search results.
Google My Business Optimization is the process of optimizing a business’ GMB listing to improve its visibility in local search results. This involves updating the business’ information, including its name, address, phone number, hours of operation, and services offered. Additionally, businesses can add photos, videos, and posts to their GMB listing to make it more engaging and appealing to potential customers.
Google Map Citation, on the other hand, is the process of creating business listings on various websites, including Google Maps, so that the business can be found by potential customers. This involves creating a consistent business name, address, and phone number (NAP) across all listings, as well as ensuring that the business’ information is up-to-date and accurate. Map citations help businesses establish their online presence and increase their visibility in local search results.