Hi friend, hope everything's ok with you :) I've worked with artists and releases, I believe we can be good partners!
As a professional I can rightly tell you that your answer is in ads, short videos (show that you're into the digital world as an authority from your niche) and public relations (share your brand's mission with partners' audiences, automatically showing which people are using and recommending it). The highlight of the moment.
Let me introduce myself, I am a social media manager with an emphasis on strategic content creation and synchrony/distribution of networks (all of them) to transform into digital authority. When you have authority you can sell, create bonds, create a community that will follow you and that will be your partners.
I'm able to help you with anything you need. Please visit my portfolio profile. Let's share ideas!!