Vijay J.

11+ years experience in seo/sem and other digital marketing channels. Worked with renowned brands. Key areas include: social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results. mobile marketing: includes app-based, in-game, location-based and SMS marketing. affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.