Hi I am Serdar Fidan.
I have Bachelors Degree from Istanbul Technical University - Industrial Engineering. I am working on a company's Growth Marketing & Platforms Department. Optimising digital customer journey from acquisition to leads and sales is my job.
If you want to;
- Reach people for your product / service on web & app (through Google, Facebook, Instagram, Millions of other websites)
- Land them to your platform with optimum budget and create relevance,
- Improve the overall customer experience on the channel and increase leads&sales,
- Set tracking points including events and funnels,
- Analyse & visualize datas and find improvement points from scheduled reports
I want to do it.
I am using Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio, Google Ads for Search & Display & Discovery and UAC, Programmatic, Facebook Ads, Criteo Ads, Taboola Ads, Linkedin Ads, Hotjar, Firebase, Adjust, Basecamp, Jira.
During 1 year,
Google Ads ->
4 domains, monthly 100k budget, 150-200k clicks,
Increased budget: %100
Increased clicks: %100
Increased ctr: %100 ~ %3,20
Increased conversion: %200 ~ 30k
Decreased avg. cpc: %10 ~ 0.50 TL
Decreased cost per conversion: %60 ~ 7 TL
Criteo Ads ->
2 domains, monthly 200k budget, 150k -200k clicks
Increased budget: %90
Increased clicks: %200
Increased ctr: %44 ~ %1,00
Decreased avg. cpc: %50 ~ 0.20 TL
Increased conversion: %200 ~ 30k
Facebook Ads ->
2 domains, monthly 75k budget, 50k-100k clicks
Increased budget: %300
Increased clicks: %900
Increased ctr: %0 ~ %1.50
Decreased avg.cpc: %200 ~ 0.58 TL
Decreased cost per conversion: %90
Taboola Ads ->
2 domains, monthly 50k budget, 50k-100k clicks
Increased budget: %30
Increased clicks: %20
Increased ctr: -%20 ~ %0,40
Increased conversion: %100
Decreased avg. cpc: -%100 ~ 0.28 TL
Google Tag Manager ->
100+ Tag & Trigger & Variable setup consisting pixels & goals & virtual page views
Hotjar & Google Optimize ->
With help of heatmap, click, input and funnel analysis, created A/B Tests and increased conversion rates.
Firebase & Google Analytics ->
Created funnels and goals via virtual page view and custom firebase event integration. Increased conversion rate by %200 (%0.50 ~ %1.50) finding and solving bottle neck problems with help of funnel visualization, device and browser reports.
Mobile App ->
700k downloads
increased monthly unique login amount by = %120
Ä°ncreased montly unique first login amount by = %150
With,
+A/B test
+Eliminating unperformed placements
+Adding new keywords
+Adding negative keywords
+Increasing ad relevance
+Optimizing banners for specific messurements
+Optimizing assets
+Out of budget optimization
+Ad scheduling
+Keyword match type optimization
+Lookalike Audiences
+Retargeting Audiences
+Audience optimization
+Trying different type of creatives
+Bidding Optimization