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$13 USD / hour
Flag of TURKEY
i̇stanbul, turkey
$13 USD / hour
It's currently 6:50 PM here
Joined September 19, 2021
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Serdar F.

@SerdarFidan

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$13 USD / hour
Flag of TURKEY
i̇stanbul, turkey
$13 USD / hour
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PPC (Google & Facebook) Ads | SEO

Hi I am Serdar Fidan. I have Bachelors Degree from Istanbul Technical University - Industrial Engineering. I am working on a company's Growth Marketing & Platforms Department. Optimising digital customer journey from acquisition to leads and sales is my job. If you want to; - Reach people for your product / service on web & app (through Google, Facebook, Instagram, Millions of other websites) - Land them to your platform with optimum budget and create relevance, - Improve the overall customer experience on the channel and increase leads&sales, - Set tracking points including events and funnels, - Analyse & visualize datas and find improvement points from scheduled reports I want to do it. I am using Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio, Google Ads for Search & Display & Discovery and UAC, Programmatic, Facebook Ads, Criteo Ads, Taboola Ads, Linkedin Ads, Hotjar, Firebase, Adjust, Basecamp, Jira. During 1 year, Google Ads -> 4 domains, monthly 100k budget, 150-200k clicks, Increased budget: %100 Increased clicks: %100 Increased ctr: %100 ~ %3,20 Increased conversion: %200 ~ 30k Decreased avg. cpc: %10 ~ 0.50 TL Decreased cost per conversion: %60 ~ 7 TL Criteo Ads -> 2 domains, monthly 200k budget, 150k -200k clicks Increased budget: %90 Increased clicks: %200 Increased ctr: %44 ~ %1,00 Decreased avg. cpc: %50 ~ 0.20 TL Increased conversion: %200 ~ 30k Facebook Ads -> 2 domains, monthly 75k budget, 50k-100k clicks Increased budget: %300 Increased clicks: %900 Increased ctr: %0 ~ %1.50 Decreased avg.cpc: %200 ~ 0.58 TL Decreased cost per conversion: %90 Taboola Ads -> 2 domains, monthly 50k budget, 50k-100k clicks Increased budget: %30 Increased clicks: %20 Increased ctr: -%20 ~ %0,40 Increased conversion: %100 Decreased avg. cpc: -%100 ~ 0.28 TL Google Tag Manager -> 100+ Tag & Trigger & Variable setup consisting pixels & goals & virtual page views Hotjar & Google Optimize -> With help of heatmap, click, input and funnel analysis, created A/B Tests and increased conversion rates. Firebase & Google Analytics -> Created funnels and goals via virtual page view and custom firebase event integration. Increased conversion rate by %200 (%0.50 ~ %1.50) finding and solving bottle neck problems with help of funnel visualization, device and browser reports. Mobile App -> 700k downloads increased monthly unique login amount by = %120 Ä°ncreased montly unique first login amount by = %150 With, +A/B test +Eliminating unperformed placements +Adding new keywords +Adding negative keywords +Increasing ad relevance +Optimizing banners for specific messurements +Optimizing assets +Out of budget optimization +Ad scheduling +Keyword match type optimization +Lookalike Audiences +Retargeting Audiences +Audience optimization +Trying different type of creatives +Bidding Optimization

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Portfolio

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Education

Industrial Engineering

Istanbul Teknik Ãœniversitesi, Turkey 2014 - 2019
(5 years)

Management

Politechnika Opolska, Poland 2017 - 2018
(1 year)

Qualifications

Hubspot SEO Certification

Hubspot
2021
SEO fundamentals and strategies.

Google Ads - Measurement Certification

Google
2021
Advanced reports and settings on Google Ads Implementing Google Tag Manager and Google Analytics all together

Google Ads - Display Certification

Google
2021
Creating and optimizing Google Display Campaigns

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