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karachi, pakistan
It's currently 1:14 PM here
Joined August 26, 2017
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Daniyal J.
@alidaniyaljafri
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karachi, pakistan
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Hi I am a professional Marketeer
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Experience
Senior Brand Executive
Nov 2017 - Present
- Currently assisting brand manager for all marketing activities for the sauces brand Smart
- Delivery and execution of brand marketing plans in line with competitor activities - Sales monitoring to remain cost effective and achieve desired growth - Coordination with R&D for innovative opportunities - Working with agencies for execution of various ATL, BTL & Digital activities
Major Projects: Gulf Food’18, BA LMT Program, New Variant launch
Assistant Marketing Manager
Dec 2016 - Nov 2017 (11 months, 1 day)
- Strategic planning and execution of ATL and BTL campaigns - Co-ordination with International Marketing Team for new products initiative - Co-ordination with agency and vendors for Branding and Digital promotions - Event Management, Brand Activation and Co-branding with Coke, HumTV, Allied Bank, Nestle - Device Media Strategy and perform Electronic & OOH planning
- Formulate Marketing budget & ensure budget controlling
Strategy Planner
Mar 2015 - Nov 2016 (1 year, 8 months)
- Strategic Planning: Brand Positioning, Brand Foundations, Brand Evolution - Analytical: Insight Mining, Surveys, Focus Groups, Market Visits and other Techniques - Developing Communication ranging from ATL to BTL
- Worked with renowned brands like:
Kaymu, Pizza Hut, Faysal Bank, Youngs, Hamdard, Volka Foods
Education
MBA (Marketing)
(3 years)
Masters in Mass Communication
(3 years)
Qualifications
Social Media Marketing
HP E - Learning
2015
Social Media Marketing course offered by HP
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