Ashley K. Profile

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$89 USD / hour

london,

canada

$89 USD / hour

It's currently 6:50 AM here

Joined February 8, 2017

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Ashley K.

@ashk3l

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(0 reviews)

0.0

$89 USD / hour

london,

canada

$89 USD / hour

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Design Strategy, Digital Marketing and Research

Design strategy, digital marketing and UX leader with a focus on customer experience and innovation. My interests and core strengths include: – Digital strategy development and value proposition design – Marketing strategy and ROI measurement – UX and UI design – Web design and development – e-commerce store creation with specialties in Squarespace and Shopify – User research, customer satisfaction measurement and data-driven decision making I have also presented at several Canadian conferences in London, Ontario including UX Talks and Ladies that UX events (of which I am also a co-founder) which help with educating those who work in the web design field. Find me on Twitter with username @ashk3l and on Medium at @ashk3l

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Portfolio

Wabi Sabi Hair Artistry needed a new website that reflected their posh salon vibe and worked across all platforms from desktop to mobile. This website was built using the Squarespace platform which allows the client to make edits quickly and easily whenever they need to.

In addition to the website, I helped this client develop a marketing strategy to improve their Google Business Results Ranking.

View the site here http://www.wabisabihair.ca/

Wabi Sabi Hair Artistry Website

After several attempts to grow their niche business digitally, an Ontario-based bonsai nursery asked my consulting company, Odell & Keller, to help them get online quickly. Within just 10 days The Bonsai Tool & Supply Company of Canada launched a fully operational e-commerce solution using the Shopify platform, unique marketing strategy and fresh new look – ready to serve a nation-wide market.

View the full case study here https://www.odellkeller.com/case-study-the-bonsai-tool-supply-co

The Bonsai Tool & Supply Company of Canada

Wabi Sabi Hair Artistry Website

The Bonsai Tool & Supply Company of Canada

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Experience

Odell & Keller

Apr 2017 - Present

Co-founder and lead strategist. Projects include business innovation, marketing strategy and consulting with a focus on customer experience.

Great-West Life

Sep 2014 - Apr 2017 (2 years, 7 months)

Leader for the Design Strategy & Research team within the company's Digital Services organization. Projects included complete project strategy development, customer research and UI/UX concepts for both internal and external digital experiences.