Professional Experience
DigitalVisible – Director of Internet Marketing 11/05 – present
Oversaw all aspects of internet marketing campaigns including but not limited to lead generation, email blasts, customer retention, search engine marketing & optimization, assigned and approved print collateral for brick and mortar clients, managed all aspects of campaign analytics including traffic, ROI, CPA, A/B testing, campaign effectiveness and much more.
Created strong relationships with vendors and customers to achieve better client side service.
ClickTracks Analytics 06/05 – 05/06 - Sales Manager
In charge of contacting and qualifying leads entered into our system. On a daily basis demonstrated the usefulness of the product with customer’s data, completing analysis on customer’s website to illustrate the need for our product. Pinpointed areas of improvement in both natural and paid search opportunities, performed daily follow up with customers, as well as aftercare for our customers. Set up demonstrations and helped to identify which level of product was the best fit. Created a familiarity with customers, in order to foster an excellent relationship.
[login to view URL], Inc. – Analyst/Account Manager - Search Engine Optimization Division (01/04 to 05/05)
Consulted on the search engine-friendly design of multiple e-Commerce and informational web sites (including Capital One Finance, Princess Cruises and The Jim Ellis Properties) for IT and marketing issues to achieve, analyze, and report on measurable success in both search engine optimization and sales conversion issues.
Also successfully up sold and resigned high percentage of clients.
Simultaneously reported and performed monthly and competitor analysis for up to fifty clients with 100+ keyword campaigns and over $250,000 in annual revenue, meeting needs ranging from assisting the account management team with Analytical deliverables to daily phone/email communications.
Managed small to medium size paid media (PPC) campaigns utilizing Google AdWords and Overture achieving an average of 18% conversion rate for one client.
Lead the Yahoo! Algorithmic task force charged with a long term research project to anticipate and report findings on the behavior Slurp for use in new optimization tactics.
Assisted team in creating standard operating procedures for new business procurement and potential client site assessment.
Performed detailed keyword research for new, existing and potential clients. As well as developed key analysis documents for up sell opportunities and new business procurement.
Bring a blanket letter of recommendation from 360i. I come highly recommended by my Account Director as well as Co-Founder/Chief Strategist and previous supervisors.
Ecologix Systems – Web Developer & Search Engine Marketing Specialist (11/01 to 01/04)
Designed, developed and implemented eCommerce site combining aesthetically pleasing design tactics with search engine best practices and a strong call to action for maximum conversions.
Drove increased web traffic and analyzed traffic.
Full management of paid media (Pay Per Click) exceeded set goals.
Performed ongoing updates and research for new material and relevant information for clients and consumers.
United Space Alliance (N.A.S.A) – Programmer/Analyst (8/00 to 02/01)
Designed and Developed online educational models utilizing detailed storyboards and Instructional Design manuals provided by ID team.
Performed analysis and recommendations for International Space Station Freedom learning tools and communication systems for online learning programs.
Assisted in finalizing learning modules for re-fit of Shuttle Atlantis Cockpit display and instrumentation.
Managed team of 3 for completion of project.
Novistar (Division Of Oracle) – Project Manager/Programmer (4/00 to 8/00)
Managed team of 6 programmers to complete project.
Program website based on design specs delivered by third party.
Contract completed early.
Compaq (Hall Kinion) – Designer/Programmer (8/99 to 04/00)
Assisted in creating corporate branding guidelines for North America [login to view URL]
Implemented branding guidelines across brand division properties under NA [login to view URL]
Assisted in content management over brand division properties.
Assisted in product release and press release for brand division properties.
Education
Florida Institute of Technology
Completed some general course work and work towards a Bachelor of Science in Physics
Technical Experience
ü Active Server Pages (ASP)
ü Web Scripting Languages
ü ACT! Power User
ü SalesForce
ü PPC Management
ü Web Design
ü Adobe PhotoShop
ü Adobe Illustrator
ü Quark Express
ü Macromedia Flash
ü Database Design & Management
ü Corporate Internet Development ü Homesite, GoLive & Dreamweaver
ü Web Position Gold
ü Website Traffic & Sales Analysis
ü Multi-platform site consulting
ü ClickTracks Analytics
ü WebTrends Analytics
ü Omniture
ü Google Analytics
ü Google Advertising Professional
ü PPC Management
ü Algorithmic Search
ü Microsoft Office
