Edalia B.

There's just not enough hours in your day to do it all. Agonizing over the correct word or phrase would sap valuable time for more important things. That's why I'm here — to take off your shoulders some of the workload, and free up the time and energy you need elsewhere. If you want to make the most of of your content and copy, you need to write content that is going to leap off the page and into the minds of your readers. Simply having to say something isn't enough; so does the way you say it. Every word has to keep potential readers so they don't click away after half a sentence, or nod off at paragraph two. It has to get them hooked, hold them and win them over. People are creatures which are emotional. Effective writing not only makes them think, it does make them feel. You can explain and describe and cajole, but you are wasting your time and theirs if you don't connect with the audience. Substance varies, but the content of the delivery is the key that unlocks the reader's mind and wins their confidence. Without it, nothing you have to say— no matter how valid — will do any benefit to anyone. The good news is that without without being predictable and humorous without being trivial, writing can be substantive. All that's required is the right writer I am already doing my job if you're still reading this. Let me hold the attention of your audience, just like I held yours.