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karachi, pakistan
It's currently 1:17 AM here
Joined June 20, 2018
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Humna H.
@humnahanif
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karachi, pakistan
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Research Analyst| Content Specialist
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Experience
Research Analyst
Jul 2018 - Feb 2020 (1 year, 7 months)
Work as content creator.
Education
MBA-Marketing
(2 years)
BBA
(4 years)
Publications
Impact of Promotional Activities on Brand Loyalty
Humna Hanif & Celeste Rodrigues
Brand loyalty is based on customer decision involvement; in this study we show the relationship between promotional activities and loyal customer to specific brands.
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=EVALUATING+THE+IMPACT+OF+PROMOTIONAL+ACTIVITIES+ON+BRAND+LOYALTY+++++Humna+Hanif++Celeste+Rodrigues&btnG=
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