Nursyahiran B.

Creative writers produce written copy in the form of books, editorial articles, screenplays, and promotional marketing material. Creative writing combines the talents of a writer with the elements of observation and analysis in an artistic portrayal of the human condition. With the mastery of the written word, a writing professional establishes settings, messages, themes, and style within a single marketing paragraph or throughout an entire novel. Many different fields utilize the talent of the creative writer. Advertising companies hire copywriters to prepare scripts for use in publications or broadcasting. Public relations firms employ writers to produce biographies, press releases, and marketing materials for clients. Corporate communications departments engage creative writers for sales brochures, online promotional content, and direct response letters. Fiction writers may be self-employed or develop creative works for businesses, academia, or publishing companies.