Michele Anina Wright
To obtain a contract/freelance position utilizing my front-end design and marketing experience in combination with my technical programming and back-end experience.
Design and Programming Experience:
-15+ years HTML coding, website development, graphic design and animation
-10+ years custom software design, PHP, LAMP environment, mySQL database design and architecture, and FLASH (animation and scripting)
-8+ years ecommerce programming including Miva Merchant setups, and Search Engine Optimization
Lead Software Developer/Technology Officer, 6 Degrees Media, August 2004 - Present
-Designed custom software platform which allows the creation of multi-page websites with no technical skills. Software includes functionality to register domain names via eNom API, build multi-page websites via customized WYSIWYG editor, create navigation bar using WYSIWYG editor to link pages together, create a full sequential autoresponder including a timed broadcaster and use that with a customizable front-end email collection form, create and add audio to pages, ability to run split-testing of all pages on each website, ability to view full tracking of visitors/split-testing statistics/autoresponder signups and conversions on each website.
-Set up full custom server on LAMP environment, designed entire database architecture, created entire front-end UI, all graphic design and images used and created entire PHP backend.
-Built full affiliate program from the ground up so customers of this software can download banners, buttons and text links to re-sell the software as an affiliate. Customers can view full tracking of their affiliate statistics, signups and cancellations.
-Built front end programming to translate all registered domain names (and pages within each individual website) to generated on-the-fly pages created via importing data from the database.
-For client build full customer tracking and reporting system to search/sort and modify client data. Built front end billing system to view successful payments, declined payments, give refunds and credits to customer accounts. Built internal autoresponder and broadcaster to be able to communicate with customers. Built full affiliate program tracking statistics so clients can view what affiliates are doing, view payments due to clients, and log and track checks that go out to clients.
-Consulted with client to continually update the technology platform to keep software up-to-date, drive the direction of the software given new technologies available and ensure customers get the most possible out of their membership.
-Software created using PHP and Smarty Template front-end, mySQL backend and SVN for version control.
Web Developer, 5150 Productions, January 2000 - Present
-Clients include Dauphine Press (e-commerce website selling letterpress in addition to secondary static site marketing their custom line of letterpress), KoverRoos (e-commerce website selling Patio Furniture Covers), Hi-Tech Audio (marketing and informational site on audio console services) and many others.
-Created unique web development solutions for clients ranging from custom websites to custom software solutions to full marketing collateral to e-commerce websites.
-Determined the appropriate look and feel, style, layout, design, and organizational flowchart for sections of the websites based on the client's product and user base.
-Backend work included PHP, mySQL, CGI, PERL, server set-up, UNIX programming as needed for opt-ins, custom price calculators, custom database search front-ends, custom autoresponders via customer database, e-commerce functionality and other programming elements.
-Created animations, banner ads, creatives, e-mail initiatives, and other dynamic art pieces using Flash and other animation programs.
-Created custom solutions for clients in Flash ranging from custom audio players to custom interactive product demonstrations.
-Performed SEO work such that client websites would retain the best position possible for their particular industry or keyword set. Continued to monitor the placement of client sites in the search engines to continually update SEO settings and retain top placements.
-Worked closely with clients to make sure that their website coordinated seamlessly with other marketing campaigns such that they received the best lead generation, and ROI.
-Maintained websites for clients and consulted on new technologies that could be used and new functionality that could be added to provide a better online experience for customers.
Graphic Artist/Programmer, Paramount Digital Entertainment, January 1997 - March 2000
-Designed and maintained web sites for Bristol-Myers Squibb including Excedrin, Clairol, SeaBreeze and WomensLink. For these sites PDE acted as the production manager and I acted as the designer/programmer.
-Created style and layout of all websites from Photoshop comp to fully functional website. Maintained all updates and new features of all websites once sites were completed.
-Created custom database and programming elements for Clairol including "Haircare Prescription", "Haircolor Prescription, "Herbal Bouquets", "Time Tease" as well as worked on design, layout and art for the site.
-Worked with AOL and VH-1 to market and design banner ads for Clairol and SeaBreeze.
Creative Director, Decent Designs, June 1995 - January 2000
-Founded the company, Decent Designs, Inc., whose clients include Oracle, Hewlett-Packard, Charles Schwab, SGI, Paramount Studios and many others.
-Created user interface, logos, graphics, animations, banner ads and CGI/PHP scripts for many Intranet sites and Intranet applications.
-Did backend work including relational database design, flat-file database design, cgi-programming and e-commerce work.
-Created print and marketing materials including business cards, letterhead and envelopes for many of our clients.
Pennsylvania State University (1990-1994)
M.S. Immunology and Molecular Biology
Northwestern University (1994-1995)
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Available on Request